Introduction of Starbucks Yunnan coffee beans, the quality of Starbucks Yunnan coffee

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Starbucks ®Yunnan Coffee Bean, Starbucks' first coffee bean from a single producing area in China, went on sale at all Starbucks stores in China on January 3, 2017. This coffee uses 100% high-quality Arabica coffee beans grown in Yunnan, pouring Starbucks' enthusiasm for preferred coffee. Starbucks Yunnan Coffee growers support Center and local coffee farmers work together for 4 years. New year gift presented to Chinese coffee lovers in the early 2017 At the same time, it is also another milestone that Starbucks has been ploughing the Chinese market for many years, giving back to its community, and cooperating sincerely with the Chinese coffee growing industry.

It not only has the excellent quality of Starbucks' preferred coffee, but also has a unique Yunnan imprint. " Wang Jingying, chief executive of Starbucks China, said: "the launch of Starbucks ®Yunnan coffee beans, full of our sincere respect for China's coffee growing industry, marks another step forward in improving Starbucks' value contribution in China-from growing coffee to providing customers with a pure Starbucks experience in stores."

Inject the heart into the coffee to engrave the imprint of Yunnan

Coffee lovers with a keen taste can easily capture the charming and mellow aroma of Starbucks ®Yunnan coffee beans. This single-growing coffee, made of 100% high-quality Arabica beans grown in Yunnan, is processed by washing, moderately roasted, has a slight acidity, accompanied by a soft herbaceous flavor, round and balanced, rich and smooth.

The distinctive Yunnan style of this coffee is also concentrated in its tailor-made packaging design: bright red and lake blue, rendering the serenity of green mountains and gurgling rivers, and tea gardens and coffee terraces across the pathways, embedded in the vast wilderness, outlining the exquisite silhouette of Yunnan Xanadu.

Yunnan Pu'er, the producing area of Starbucks ®Yunnan coffee beans, is the "coffee capital" of China with the Tropic of Cancer passing through the city. It is at the same latitude as the world-famous coffee producing areas such as Colombia and Jamaica. The average elevation of the producing area is 1200 meters, the rainfall is abundant and the temperature difference between day and night is large. The subtropical monsoon climate and the unique geography of Yunnan give this coffee the above flavor that is easy to identify.

"what we are committed to achieve is to steadily present these easily identifiable Yunnan coffee flavor elves in the coffee beans grown and processed in batches." Tong Aaren, director of Starbucks Yunnan Coffee grower support Center, like dozens of Starbucks partners in Pu'er and thousands of local coffee farmers, is the behind-the-scenes hero of the coffee. The moment when many people cried for joy when the coffee was finally harvested, Starbucks and Pu'er coffee farmers worked together for four years, from the first ten feet of coffee planting, across time and space, to put their hearts into and take good care of each time for the last ten feet of coffee.

Pay homage to Chinese coffee growers with love

Starbucks Yunnan Coffee grower support Center was established in Pu'er, Yunnan Province in December 2012. It is the first Starbucks coffee grower support center in Asia and the sixth coffee grower support center in the world. With the support of the Yunnan Academy of Agricultural Sciences and the local government, the center provides free knowledge training and technical support to coffee farmers in their producing areas, such as coffee cultivation and processing, as well as promoting the training and certification of the Coffee and grower Equity Code (C.A.F.E.Practices). This globally recognized coffee knowledge system and planting practices guide Starbucks and Yunnan coffee farmers to continuously improve coffee quality while promoting long-term sustainable coffee cultivation to raise social, economic and environmental protection standards.

Over the past four years, Starbucks Yunnan grower support Center has trained nearly 10000 people, and more than 1200 coffee farms have been certified by C.A.F.E.Practices, with a total planting area of more than 1100 hectares. Between 2015 and 2016 alone, 576 farms were certified. Also warmly welcomed by local coffee farmers are the strategies such as Kanban management and high quality and high price innovated by Starbucks in the coffee raw bean processing plant, so that the preferred Yunnan coffee beans can be taken care of from planting, acquisition to processing. This time, the advent of Starbucks ®Yunnan coffee beans with a stable and easily identifiable unique flavor is undoubtedly Starbucks' best tribute to the hard work of thousands of Yunnan coffee farmers.

"the Starbucks Yunnan Coffee Project aims to bring positive changes to the local community, and we are pleased to see that this beautiful vision is being methodically translated into practical achievements." Wang Jingying, president of Starbucks China, said, "in the future, we will continue to use the Yunnan Coffee grower support Center as the platform to share Starbucks' unique understanding, expertise and technology of high-quality coffee to develop together with the Yunnan coffee industry; with the help of Starbucks' leading position in the global coffee industry, we will present outstanding Yunnan coffee to China and even the global market."