What is it like to drink coffee at Starbucks without your wallet?

Some people regard the cafe as a landmark of a city, while others call it the second living room for urbanites. With the need of socializing, more and more people do not invite friends to cook a small dish at home, but to sit quietly in a favorite cafe for an afternoon.

Cafes active in the Chinese market include Taiwan's Shangdao Coffee, Mingdian Coffee, 85C Coffee, Sino-Foreign Joint Venture Coffee, Japanese UCC, Real Pot Coffee, Jamaica Blue Mountain Coffee, etc., as well as instant coffee representatives Nestle Coffee and Maxwell.

But when it comes to cafes,

I believe many people will still think of Starbucks first.

Different coffee brands should have different positions in people's minds.

The positioning of Starbucks may be not only a cafe, but more of a status symbol, a good place for social chat, a good place for leisure and rest, and even a place for dining and business negotiations.

Focus on humanized service: enhance customers' short-term experience

Starbucks' products are mainly derivatives of coffee drinks such as coffee, pastries and coffee beans. Coffee prices range from 25 yuan to 40 yuan, and pastry prices range from 15 yuan to 30 yuan. The price of its coffee is higher and the price of pastry is relatively low.

From their own point of view, Starbucks service staff believe that service is the most important.

After two months of training, "Master takes his apprentice" and learns to smile.

Try to remember customer needs and information, so that it is not strong but reasonable to sell, creating a good warm atmosphere for Starbucks.

In the eyes of these service personnel, the key to Starbucks' success lies in high-quality "service".

Someone on Zhihu commented on Starbucks' service ↓

I told you one thing, when I went to Starbucks, there were a lot of people at that time. I first occupied a seat and sat for a while, then I went to the front desk to buy coffee. Less than three minutes later, I returned to my previous seat, but it was occupied. At this time, a Starbucks waiter came up to the gentleman and said, "Sir, excuse me, this gentleman has just been seated." then I sat down as I wished to enjoy my coffee.

I met a friend at Starbucks downstairs at home. The friend arrived first, but after he bought coffee, he found that he forgot to bring his wallet. My friend said, "I have a friend who is coming down. Can I wait for him to come down and pay you?" As a result, the Starbucks employee said, it's all right. I'll give you this cup of coffee. My friend is speechless.

This is a very high-end service quality. This incident shows that Starbucks has done a very good job in improving the short-term experience of its customers, which is much better than providing comfortable seats, which is exactly what a coffee shop should do.

Idiot, that's the environment you want.

As a coffee shop, Starbucks is committed to seizing people's third detention space, keeping a close eye on people's detention space.

Supporting facilities such as live piano performance, European and American classical music background, popular fashion newspapers and magazines, and exquisite European ornaments strive to bring more "foreign atmosphere" to consumers. Let drinking coffee become a kind of life experience, let coffee drinkers feel very fashionable, very cultural.

When you walk into a Starbucks store,

Have you ever thought about it?

What power dominates your legs?

Is it delicious coffee?

Maybe it's not much better than the coffee in any other street shop! To quench your thirst? It can be said that a casual glass of mineral water is more effective! And in terms of price, Starbucks is not ambiguous!

I think nine times out of ten you will tell me when I ask you this question directly.

"fool, that's the environment you want!"