An introduction to the History of Coffee in Seardang Manor, Brazil

In San Lorenzo, a city famous for its mineral water in the southeastern state of Minas Gerais, there is a coffee shop on the pedestrian street in the center of the city. Modern decoration and equipment stand out in the old city, with local residents among the customers. there are many admiring tourists.

Most people drink coffee here without sugar. Teresa, a 60-year-old local lady, said that the coffee here is a fine coffee, smells mellow and tastes good, but adding sugar will affect the original taste.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

The coffee shop belongs to the local Pereira family. Elcio, who is in charge of running the coffee shop, is a fourth-generation member of the family. after graduating from university, he joined the family business and began to change the business model of exporting only raw coffee beans. try to sell finished coffee in the Brazilian domestic market and open this modern Unik coffee shop.

The shop has been open for about 10 years, but his coffee has a history of more than a hundred years. In 1890, Elcio's great-grandfather Jose Isidro Perera and great-grandmother Nasaret Diaz Perera opened Seldon Manor in the mountains of southern Minas Gerais, where they grow coffee and raise cattle. There are clear mountain springs, suitable latitude and altitude, under the careful cultivation of the couple, the output of coffee is high and the quality is good, so coffee has become the main business of the manor.

Today's Seldang Manor covers an area of 800 hectares and coffee cultivation covers an area of more than 200 hectares. viewed from above, rows of coffee trees draw many beautiful arcs in the mountains. Among them, there is a coffee field, which is more than 100 years old. although the older the coffee is, the higher the quality of the coffee is, but this coffee field represents the history of the manor. now these century-old coffee trees sell well at the annual coffee fair.

Although you can see coffee trees all over the mountains here, the planting area here is not large in Brazil, which has a vast territory. Brazil has 26 states and a federal district of the capital, and 17 states produce coffee, making it the world's largest coffee producer and exporter. Now Francesco Isidro Pereira, head of the Pereira family and a third-generation member of the Pereira family, says that our coffee garden is small and handmade, and was only able to make ends meet more than a decade ago. "so we have to find ways to add added value to our products in order to survive, so we use the high quality of coffee itself to cultivate it more carefully, focusing on fine coffee."

Seldon Manor now accounts for 70% to 80% of Brazilian boutique coffee. What Francesco is most proud of is that at the 2005 boutique coffee review, the coffee produced by the estate won the championship with a high score of 95.85 points, selling at a high price of US $6500 per bag, making it the most expensive in the world that year.

The fourth generation of new members of the family business have brought more new ideas and applied for a special export brand "Kalmo Coffee" for the coffee of the manor. In the newly designed promotion hall, showing the carefully selected production process of Kalmo coffee, international customers can come to the door to discuss business. At present, the coffee of the manor has been exported to 35 countries and regions around the world.

Brazil is the second largest consumer of coffee in the world, so a new generation of members began to develop the domestic market. "I started baking coffee after I came to work in the company in 2005, and we used to just grow and produce green coffee beans," said Elsio. Starting to bake means entering the Brazilian domestic market. Although Brazil is a big coffee consumer, the quality of coffee in Brazilian cafes is not high, so we enter the domestic market to play the card of boutique coffee. "

Elcio said that at first, they encountered a lot of difficulties in sales because boutique coffee was much more expensive than regular coffee. At the same time, because people do not know the standard of coffee quality, many people think that the bitter coffee is of higher quality, but do not agree with the softer taste of fine coffee.

Gold always shines, and its outstanding quality soon wins high market acceptance for boutique coffee. More and more people no longer use sugar to neutralize the bitterness of coffee, but enjoy the original taste with endless aftertaste, from which they experience a sense of pleasure.

Some of the products of the manor are developing smoothly in foreign markets. "our traditional coffee export destinations are Japan and South Korea in Asia, Norway, Finland and Denmark in Northern Europe, Canada, the United States and Australia in North America, and we have started to enter the Chinese market in the last four or five years," Elsio said. and it has achieved good results, and now there is a store in Shanghai. "