Introduction of Hougu Yunnan Coffee

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

The technology of Hougu fresh fruit coffee:

Choose fresh coffee fresh fruit, after three shelling processes, and then stir-fry for about 25 minutes, so that the fresh fruit coffee has no astringency and has a unique coffee paste flavor, the taste is more mellow. But this kind of coffee can only be tasted in Hougu Coffee Club.

The way to the appreciation of Yunnan small Coffee

The purchase price of Yunnan small-grain coffee fresh fruit is 1.90 yuan / kg, the international price of coffee rice produced according to the proportion of 5:1 is 21 yuan / kg, and the international price of instant coffee powder is 50 yuan / kg. In some coffee shops, the price of coffee is more than 50 yuan per cup, of which 15 grams of coffee powder contains only 2 or 3 grams of Yunnan small-grain coffee, the room for appreciation is very huge.

Coffee is expected to be comparable to tobacco

Yunnan has the best coffee raw material resources in China and even in the world. I don't want to see that China's coffee industry will be ravaged and occupied by foreign capital like the soybean industry in more than a decade. We are not only looking for the development of enterprises, but also shoulder the important task of the development of China's coffee industry. " Xiong Xiangjin, chairman of Dehong Hougu Coffee Co., Ltd., a farm-born Dehong man with only a high school degree, has been sticking to his beliefs and acting.

In 1983, Xiong Xiangjin, who just graduated from high school, divided 6 mu of coffee land on the farm where he worked, and has been in love with coffee for a lifetime ever since. Watching the coffee trade make a lot of money, Xiong Xiangzu, unwilling to be mediocre, switched to the coffee trade in 1984 and returned the 6 acres of coffee land he had no time to manage in 1986, which was interpreted by his family as "not doing his job" and worried his parents.

"in the 10 years to 1996, the coffee trade not only made me dig up the first bucket of gold in my life, but also gave me a deeper understanding of the industry. As it stays at the initial stage of raw material supply, the vast majority of profits are taken away by foreign companies. For example, Nestl é imported Yunnan coffee as the raw material of instant coffee powder 20 years ago, but only three years ago it labeled the products mixed with Yunnan high-quality coffee ingredients. "

"Coffee is a foreign exchange given by God to the people of Yunnan, and it is also a 'giant' in the drinks of the world. The development potential of coffee in Yunnan is second only to tobacco, even more than tobacco." Out of forward-looking thinking about the prospect of the industry, Xiong Xiangjin joined the industry in 1997, founded Dehong Hongtian Industrial Group, and really started the operation of the coffee industry.

The potential of Hougu coffee is unlimited.

Yunnan Hougu Coffee Co., Ltd. is one of the member companies of Dehong Hongtian Industrial Group, which has passed the IS09001:2000 certification and is a private enterprise, mainly engaged in coffee deep processing, new product research and development, production and market development. With the business philosophy of "pursuing excellent quality and providing sincere service", the company provides consumers with high quality and cheap coffee products and perfect sales service. "Hougu" brand coffee trademark was awarded as "Yunnan famous Trademark" by Yunnan Provincial Bureau of Industry and Commerce in 2005.

Dehong Hongtian Industrial (Group) Co., Ltd., the parent company of the enterprise group, is the national key leading enterprise of agricultural industrialization (the only national key leading enterprise in the national coffee industry). The coffee planting base covers an area of 52000 mu and is still expanding. The coffee demonstration base is rated as the "famous and excellent base for crops in the south subtropics" by the Ministry of Agriculture. The coffee beans produced by the company are exported to Europe, the United States, Central Asia and other countries, especially the coffee produced in high-altitude mountains is loved by Starbucks Asia.

Hougu Coffee mainly uses the coffee produced by the Group (Dehong Hongtian Industrial Group) as the source of raw materials, the unique natural environment and climatic conditions, so that the coffee has the characteristics of strong but not bitter, fragrant but not strong, with fruity flavor. Its products are loved by consumers for their unique flavor and excellent quality. the products are sold to major cities throughout the country, exported to South Korea and other Asian countries, and have established good relations of cooperation with dealers at all levels.

Yunnan Hougu Coffee Co., Ltd. is like a thriving coffee tree, deeply rooted in the hot land of Yunnan hometown, over the years with the concern and help of friends from all walks of life, the enterprise has made great progress and achieved excellent results. "Hougu" coffee will lead China's local coffee enterprises to sow hope and harvest the future!