Starbucks South China Manager latte Art Competition: there is a story behind every cup of coffee

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Usually going to the coffee shop to see the barista pulling flowers feels like making a work of art, and they put a lot of painstaking effort into this work of art.

The recent Starbucks latte competition for managers in South China makes district managers who are not normally seen at the bar put on black aprons again as if they were back at the front line of operation.

Champion: Foshan District Manager Hugo Zeng (middle), first runner-up: Guangzhou District Manager Aki Yang (first from right), second Runner-up: Xiamen District Manager Cathy Yang (first from left) is happy to win the game, but more importantly, when they become district managers, they still retain their original intention and heart for coffee and share their stories with coffee.

"so that only 1 ounce of espresso, can withstand the baptism of 11 ounces of milk, can still show a strong coffee flavor. It is this 12-ounce Tall Latte that lays the foundation for Starbucks' taste. "

Every time Kelly, the manager of Shenzhen District, shares coffee tasting, she shares her story on the coffee road like a coffee walker.

"do you insist on it because you love it, or do you love it because you persist? For me, it must be the latter. "

Maggie, the Guangzhou district manager, persisted with her original intention for coffee and put it into action: she took a trial cup and coffee passport with her, missed any coffee tasting that she could catch up with, hosted coffee lectures for partners in new stores, and launched a knowledge competition through coffee masters to encourage would-be coffee masters to make progress together.

No matter how busy he is, Maggie will walk into the store and put on an apron to be a pure barista.

"Coffee beans are agricultural products, but coffee is works of art. How to measure it? It all depends on the barista's wonderful hands. "

From the beginning to the present, Rex, the manager of Jiangmen District, still has an extraordinary obsession with coffee and his obsession with coffee also affects his companies. in order to increase the coffee atmosphere among Jiangmen partners, he has held latte art competitions and all-round competitions, not only the coffee atmosphere between partners. Rex believes that it is equally important to cultivate a coffee culture in the community.

So every quarter he will organize a large-scale coffee event, make a coffee festival with shopping malls, hold coffee painting rooms in stores, and go deeper into the campus to let students get in touch with Starbucks and coffee. They also often organize large-scale coffee activities, hold coffee food festivals with shopping malls, and hold coffee painting classrooms in stores to cultivate the coffee culture of the community.

Shouldering the three major responsibilities of the coffee master from the beginning of the heart into the later all the way forward has gradually become a habit and fun in life.

Tony, the manager of Shenzhen District, has been a coffee master for 10 years, and has joined Starbucks for 13 years. His enthusiasm for coffee has never abated.

After taking part in the trip to the origin of Sumatran coffee, I brought a coffee tree seed back and planted a cup of coffee in the store. a cup of coffee seems ordinary, in addition to showing the skill of baristas, but also reflects their intention for coffee, so there is a story behind each cup.

Why is latte art not called latte technology? In addition to the technical grasp of temperature and strength, there are more sense of beauty, movement and emotion, which reflects the humanistic care that a barista can convey.