How to Make Coffee Easy

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Do it yourself

Nowadays, you can use Internet search to learn to do anything, and all kinds of teaching videos and guides can be found everywhere on the Internet. So when the toilet breaks or the chair starts to shake, fix them yourself. Why pay someone else to do it?

Learn how to use and even repair your coffee equipment by yourself. I know a coffee shop owner in Marion, who is also a professional La Marzocco coffee machine repairman. He never calls anyone for help and learns all the relevant skills by repairing his coffee machine.

Of course, it is also necessary to know when to ask for help. For example, if the handle of a kettle is broken, you can ask a friend who works as a carpenter to change the handle instead of buying a new one, which may save you 3/4 on the kettle. Sometimes, this pragmatic little fix can become a source of conversation for guests and help us save money.

Know your costs.

On a TV show in the United States, a failed restaurant owner hired a restaurant management expert who spent a week teaching him how to run the business. What remains the same is that they first sit down to discuss the restaurant menu, and then the expert asks the owner how much each dish costs. Finally, the boss looked dazed and tried to calculate the cost of each dish. The expert went on to say the actual cost of each dish, but it was a far cry from what the boss thought it would cost. So, if you don't even know what the cost is and what it includes? It's not surprising that you can't make money.

Don't just focus on those high-priced products, which are often expensive. In fact, you should spend more time on the products with the highest profit margins. For example, iced coffee is not expensive to make, but it has a high profit, which is much better than a high-priced product.

Reduce costs and increase profit margins

Whether your cafe is big or small, controlling costs is the best way to make a profit. Resolutely find out the "junk" spending and eliminate it, and analyze every penny you spend at all times. You use a lot of milk and get little? Have you wasted a lot of coffee over and over again? Figure out which things are reducing your profits, and then bravely eliminate them.

Baking your own coffee beans can greatly increase your profit margins, although it may be a big investment at first. If you don't have enough money to buy your own roaster, consider renting one from some equipment suppliers temporarily. In addition to increasing profits, self-baking can also give you a better understanding of coffee and set higher standards for the quality of coffee.

Create your brand

If you want to turn it into a regional store, it is important to create a strong brand. The brand conveys your business philosophy, your audience market, and also means the quality of your products. It can help you focus your energy and resources and provide a connection between consumers and your cafe.

Your brand should permeate everything you create-I mean everything. From your logo, store design, product packaging to your website and social media, create a high-quality, cohesive brand across all platforms to attract your customers.

Remember the following three points to create a distinctive coffee brand:

It should resonate with your personal values.

Be able to communicate with your target consumer groups

And tell a story.

Find your niche market

Philip Kotler defines a niche in "Marketing Management" as: a niche is a narrower definition of certain groups, which is a small market and its needs are not well served, or "have a basis for profit". Marketers usually identify niche markets by subdividing the market into subsegments, or by identifying a distinct group of people who are grouped together for specific interests.

Do you know what distinguishes your store from other stores? In fact, finding a niche market can be very simple, such as having the highest product quality standards. It can also be a specific set of signature drinks, you can develop interesting specialty drinks, or focus on making the perfect espresso.

You can also create products with local or organic characteristics, or you have a unique partnership with a farm. Or maybe your cafe has a specific theme, both coffee-related and irrelevant, such as board games, movies, music.

Whatever your niche is, show it to the people around you and let everyone know what your coffee shop is about. It makes your little shop look great.

Maintain your regulars.

Your regulars are the lifeblood of your cafe. According to the experience of Bain Consulting, you need to spend 6-7 times as much to get a new customer as opposed to keeping an old customer. Not only is it cheaper to retain an old customer, but if they continue to enjoy a good consumer experience, they will also bring friends or introduce new customers to your store. In a week, it seems that every new customer will mention an old customer who introduced our store to him. Word-of-mouth marketing is often more effective than traditional marketing and social media marketing.

You don't have to use your membership card to get customers to come to your store over and over again. It may be more effective to try to do something small for your regulars. Give them a free drink every once in a while, or let them experience it in advance before the new product is on the market. Do everything you can to make them feel special and remind them that you appreciate them coming to the store. For regular customers who recommend a lot of friends, the next time he comes to the store, tell them how grateful you are. Take good care of your regulars, and it's really worth it.