Coffee Man Story | former BMW junior director gave up stable and high salary to pursue coffee dream

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Chen Huiqi, who is in her 20s, is handsome and IG attracts tens of thousands of followers. She has been working since she was 13, just to realize her coffee dream. Once a group leader of BMW, she decided to give up running a coffee car with a stable and high salary after saving enough money more than a year ago.

It used to be sold by stalls everywhere, but now it is fixed in Fengyuan, Taichung. (photo: taken from the BUBUCHACHA fan page)

The reason for giving up her high salary is that when she was a child, her mother used to take her to a coffee shop for coffee, and then she became a coffee lover and often went around learning how to make coffee, so she always wanted to have her own coffee industry. for this dream, she started working at the age of 13, worked hard to save buckets of gold, drove a coffee car on the streets of Fengyuan, Taichung, and sold it from 10 a.m. to 7 p.m. Every day.

Chen Huiqi, the owner of a coffee car who is handsome and attracts tens of thousands of fans. (photo: taken from the BUBUCHACHA fan page)

But as soon as she joined the coffee industry, she encountered a lot of problems. in addition to the wind and rain, a rainy day would also affect her turnover, making her shout, "Uncle Heaven!" It's really raining, you know? The naivety of rain will affect a lot, and everyone is too lazy to go out on a rainy day. " At its worst, she sold only 1.2 cups a day, and the coffee maker needed a generator with a large number of power supplies, so the generator was too loud and was often reported at first, so she had to go to Fengyuan to continue her efforts.

BUBUCHACHA coffee cart. (photo: taken from the BUBUCHACHA fan page)

Compared with the days when there was a stable and high salary in the past, running a coffee truck is really much more difficult, "but I still want to give it a try and stick to it!"

Cream coffee made in imitation of Korean style. (photo: taken from the BUBUCHACHA fan page)