Step on your cafe! The Nordic Green Coffee car Wheelys Cafe will hit all over Taiwan!
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
The proportion of Taiwanese who like to drink coffee is quite high. In addition to coffee shops, supermerchants also provide all kinds of coffee drinks at any time, but don't think that this will satisfy everyone! "come on, have you ever seen a bicycle coffee that is convenient, affordable and environmentally friendly?" said Wheelys Caf é from northern Europe. The point is, each car focuses on the boss's personal special, and the cup is a surprise!
Wheelys Caf é, which originated in northern Europe, was nurtured by venture capital firm Y Combinator and expanded to 65 countries in a year and a half, making it the fastest coffee chain in the world. When founder Maria De La Croix applied for a job at Starbucks that year, he was so angry that he decided to start his own business because he had blue hair. With a solar-powered bike as a platform, it not only had high mobility, but also reduced joining costs and encouraged everyone to become a "driver". As long as he abided by the principle of using organic beans, the rest were free to express their creativity and create a unique flavor.
This well-equipped bicycle also officially rode on the streets of Taiwan this year. As the joining fee is only 238000 yuan, which is much cheaper than opening an independent shop, it inspires many people to dream of becoming a coffee shop owner. Noah, head of the Taiwan district, said that as many as 1400 applications were received last year, and this year it is expected to hit the road at the rate of six new bikes per month and 72 for the whole year, all using the latest version of the fifth generation bicycles. In addition to basic training, franchisees must also set up shops to avoid the problem of illegal vendors, but they can enjoy the resources provided by the hosting team. for example, they have agreed to cooperate with popular scenic spots in Taiwan, such as Beijing Station, Huabo, Ximen Red Mansion, Zhongcomi Square Shopping Mall, Kaohsiung Arts University, and so on. Maybe you'll see it next time you go to the street. Don't forget to have a drink.
Text / Ouyang Chen Rou
Photo / Zhang Yilin, Wheelys Caf é
More highlights can be found in the February issue of La Vie magazine.
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