Individual coffee is so popular. Do you know which types of customers will drink it?

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In the coffee industry, you often hear the word "individual coffee". So, what is individual coffee? Individual coffee is made from a single coffee bean produced in the country of origin and is a pure coffee without milk or sugar when drinking. Have strong characteristics, special taste, or fresh and soft, or mellow smooth; the cost is higher, so the price is more expensive. Recently, the number of people who like individual coffee is increasing, so what are the characteristics of this group? Let's listen to the opinions of people in the industry.

Lao Xue himself works in a coffee shop that mainly produces individual products, and has been working hard to promote individual coffee for a long time. At present, the shop mainly focuses on individual coffee as the main profit point, and it will also observe and understand customers in the store and chat with many customers who love coffee, because most of the customers who come into contact with in this way are people who really love coffee. For the reasons why you like individual coffee, the preliminary judgment is about: 1. Attracted by the various flavors of the coffee itself. It is a way of life, or a recognition of coffee culture. The connection to the cafe.

In terms of personal experience, there are several types of customers who drink a single item in the store:

1. Like the flavor of individual coffee very much, like to drink different kinds of coffee, like to drink coffee from different cafes, try new coffee beans, try different roasters' styles. Willing to try the baker's new baking style. This kind of customers can feel that they really like to drink coffee, make their own coffee at home, study the taste of coffee, buy coffee beans from different places, have their own jobs, and coffee has become their biggest hobby in their spare time. They have a tendency to make coffee a lifelong career. This kind of customers can easily open their own cafes in the future. they really love coffee and sincerely love it. When they go to different cities, they will first learn about their own baked cafes in that city, try their style and chat with the owner at the first time, which is a very enjoy feeling.

PS: because of this phenomenon, our shop has also become a shop where some coffee lovers from other places will definitely come to Guangzhou for coffee.

two。 Customers who have nothing to do will choose to spend their time in cafes. They can accept individual coffee, but they will not be very enthusiastic. After a long time, they are more and more selective about the quality of individual coffee, but it is basically proportional to the level of our store. They care more about a place to pass the time and do not like to go to busy places to play, so cafes have become the main places to go. They are generally very kind and fun. There are several customers in our store. Since its opening three years ago, they have come to our store for nearly 300 days a year, 365 days a year. These customers really add a lot of color to the store.

3. Colleagues. This kind is between colleagues occasionally to communicate with each other, of course, there are stampedes, but now very few, we are more humble!

4. Individual customers, who don't have much contact with coffee, come in when they see a coffee shop, and then find that there is only individual coffee on the menu. I have to order it. Some of these customers we will chat with him, some accept coffee, and then develop into regular customers. Slowly get used to coffee Some still can not get used to coffee, this kind of customer is more difficult to influence them, but we will also try to let him try different coffee, hoping that through comparison so that they can choose the coffee that suits their taste.

5. To find a place to chat and talk about work. There is not much demand for coffee in this category, because there are mainly individual items in the store, so they order a single product and drink it while chatting; there are also customers who regularly come to talk about things and chat, because they are used to the taste of our coffee, and they will come to drink it every once in a while.

Probably summed up 5 such customers, all come to the store will drink a single product, and they are the main consumer groups. People often ask Lao Xue, do they really like it that much? Lao Xue said, they really like coffee, drink the taste of real coffee, and it is not high-end, it is a part of the life of this kind of people; if you have the opportunity to drink different coffee, or go to different roasting cafes to taste their coffee, chat with them, maybe you will gradually understand why a person loves coffee so much!