7.11 Convenience Store's '7 Coffee' Evolution Details 7 Coffee Is Good to Drink

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Although Seven Cafe is natural now, did you know that Seven Eleven has made delicious coffee five times in the past? This time, I want to talk about the history of Seven Coffee.

30 years of War and 71 Challenge

Thirty years ago, in the early 1980s, coffee shops sold an average of between 50 and 100 cups of coffee. On the other hand, in July 11, 7846 cups of coffee were sold in a month and drank that day.

How to maintain taste and aroma

71 years has started the coffee of thirty years ago. At that time, there was coffee in the coffee siphon in the store, and it was sold in a separate way every time it was ordered.

However, it is difficult to implement busy store manuals and change them every hour to maintain the taste and aroma of the coffee. So I decided to re-examine the coffee machine.

Although I try to siphon type.

In 1988, the second challenge began. From the siphon type, we switch to a manual system and accept orders, one cup at a time.

While keeping coffee fresh in this way, there is no need to discard excess coffee. Kimura Coffee (Coffee current key) has introduced a coffee machine developed for seven to 3500 stores. The type of coffee has also gone from one light to three bitter.

However, this approach also has its drawbacks. The hot kettle that keeps the heater for a long time has a strange smell drift like the sweet potato in the store. As a result, we had to give up the second challenge.

The powder will hurt the taste.

In 1990, about two years after the second challenge, I decided to use ink cartridges to solve the problem of odor. However, when coffee is powdered, its original flavor and flavor are damaged, so the third challenge is caused by abandonment.

The Challenge of Bali Star Cafe

This is the fourth attempt and challenge. At this time, espresso and lattes are very popular in cafes such as Starbucks. So Seven started "Bali Stars Cafe".

In 2002, we began to launch self-service coffee in a number of stores, and "Bali Star Coffee" has gained steady popularity, especially among the younger generation.

However, each store sells 25 cups a day. For 7.11, who wants coffee, it is not a commercially or unsatisfactory result. Even so, this dripping formula seems to be a huge gain to suit Japanese tastes.

Aim for coffee to receive everyone.

It is true that four mistakes have occurred, and this is the fifth challenge in 2011. Based on the experience of trial and error so far, my goal is real coffee, which is delicious and easy to drink, and it will take more than 2 years to develop with a complete system.

First of all, we analyzed the taste of coffee from 200 companies, and we found the best balance between convenience and reaction, determining the taste of coffee to accept everyone. However, the tiny coffee maker Seven did not exist at the time and could only grind beans one cup at a time.

The development of coffee machine

Therefore, he cooperated with Fuji Electric and carried out research for many times. Grinder grinds coffee beans, grind coffee beans to feed air, stir in hot water, thoroughly, easy to operate bucket or coffee machine for light coffee, check within about a year. Finally, a small coffee machine required by 7.11 was jointly developed.

Pursue the taste of commitment

The coffee beans to be obtained are 100% Arabica coffee, and the refining method of raw beans is changed to rough processing without leaving a spicy washing system, and repeated monitoring investigations are carried out.

In order to further provide 16000 stores across the country, stable, as it is also important to get coffee beans, purchase coffee beans, Mitsui products, it is considered to be Japan's first integrated trading company that has become responsible.

The origin of the name "Seven Coffee"

The Seven Cafe has a lot of "feelings" from these accumulated challenges. Instead of selling coffee "things", free from the feeling of scarcity, to provide high-quality time allocated as a "coffee shop" named "Seven Cafe", which is thoroughly ready to develop the birth of the seven Internet cafes.

Easy and cheap, you can buy delicious coffee anytime and anywhere. Many efforts, training and long years have been spent on convenience stores as we know them. Knowing this background, it seems that there is a certain profound taste.

Summary of the history of seven coffees

Seven Coffee has been challenged for more than 50 years and evolved over 30 years. Even now, I repeat the hypothesis test over and over again, and I'm trying to improve it.

At present, it is taken for granted that Seven Coffee Coffee can be drunk. I say that in the 30-year war, the history of 7-11 has been deeply engraved.

By understanding this history, you can taste different kinds of seven coffees.