The "domestic Coffee text" is a sponge that has been rapidly absorbed and fully received from all over the world.

According to the relevant data, the consumption of coffee in China is still in the budding stage. With the sustained development of the national economy, the continuous improvement of living standards, the change of people's consumption concepts and living habits, and the diversification of coffee culture, there is indeed unlimited room for the development of the "coffee economy".... It can be predicted that China will become the world's largest coffee consumer rather than a producer. By 2020, if everyone in China drinks a cup of coffee every day, the coffee bean market alone will reach 50 billion US dollars a year, and the entire industrial chain will generate a market of hundreds of billions of US dollars.

It seems that there is a smooth road ahead, but the coffee market is not the prosperity we imagined. It has encountered all kinds of bottlenecks. So the reason is, what else does the development of the coffee industry need besides strong consumption power and reliable market?

Since the reform and opening up, China, like a sponge, has rapidly absorbed the posture and fully accepted cultures from all over the world. From new knowledge of science and technology to economic transformation are regarded as the symbol of the opening up of the market economy to the outside world.

In Chinese cities, the emergence of coffee chains has become a living witness of China's move to the west and facing the world, and represents a small scene in which Chinese cities are in line with the West in the process of moving towards a market economy. Judging from the fact that enterprises under well-known foreign consortia have entered the Chinese market, Chinese coffee shops have great potential to join. However, how the potential of the coffee market will lead Chinese people into Western culture and integrate with the world and move related industries is not only just around the corner, but also regarded by many enterprises as the stars of the catering industry.

Present situation and Prospect of domestic Coffee Industry

Analysis of Coffee Market in China

China's coffee market as a whole is developing rapidly, which indirectly and directly benefits from the following aspects:

With the sustained high growth of China's economy, the improvement of people's living standards and the increasing diversity and improvement of the quality of life, China has the economic possibility of coffee consumption.

The impact of globalization has led to the internationalization of consumption habits and the expansion of coffee drinkers. (four major international drinks recognized in the world: 1 mineral water, 2 cola, 3 tea, 4 coffee)

The number of people who travel abroad, study abroad, work and return home is increasing, and the living habits of them and their friends around them are changing, so the number of people drinking coffee is increasing.

The country with the highest frequency of drinking coffee in the world is Finland, with an average of 1240 cups per person per year; Switzerland 800cups; the United States 400cups; Japan 200cups; South Korea 140cups; and Taiwan 40 cups. Chinese mainland has no data for reference due to population, size and other reasons.

At present, only a preliminary analysis of the impact of the economic crisis since September 2008, we should be more careful and careful to observe the progress. The economic outlook remains uncertain and uncertain. However, early analysis shows that the current economic situation does not have a significant impact on coffee consumption. There is no doubt that this is an atypical year in which the fundamentals of the world economy rarely make a positive contribution to the development of the coffee industry, but in this year, the fundamentals of the coffee economy indicate that demand is stable and supply is relatively tight. Whatever the final conclusion, it is critical that coffee prices reach such a level that they can co-exist and coordinate with the more inputs urgently needed for coffee production in the future.