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The magical power of smell: the mysterious fifth senses that stir up emotional desires and influence behavioral responses

The magical power of smell

Smell has long dominated your health, lust, thinking, behavior, relationships, taste.

You can do it on your own, only dreams!

The "mysterious fifth sense" that violently affects human survival and future evolution.

◆ smell, real and strongly dominate your life.

[real case 1]

Mike, the lead singer of the world-famous Australian Inks Orchestra. Hodgins was found committing suicide in a hotel bedroom (1997). He lost his sense of smell because of a car accident and fell into depression for a long time. Hodgins covered his face and sobbed many times and said, "I can't even taste my girlfriend!"

[real case 2]

There are a lot of interpersonal disputes on the New York subway, which is the favorite theme and scene of popular movies. In order to explore the effect of smell on behavior, Skyverman, a psychologist at Duke University, sprayed the pleasant smell of chocolate biscuits inside the car, which confirmed that the passengers' jostling collisions and rude remarks were only half that of the unsprayed car.

[real case 3]

Dr. Sullivan of the University of Oklahoma studied the response of newborns to the smell of "mommy". She found that crying babies stop crying when they come into contact with the sick robes worn by their mothers, even those who are awake and calm. Also particularly interested in the "mother's smell" and appear to be happy.

Smell is so important that if you lose your sense of smell and can't smell it, whether emotional, physical, sexual or social, or even human reproduction will bring about a devastating transformation. ── 's ability to clearly recognize oneself and others becomes worse; the emotional world becomes paralyzed, dull or disturbed; the ability to taste and enjoy good food is lost. There may be a serious decline in health and libido, and even the instinct to identify the most suitable mate to reproduce the best offspring will be severely diminished.

◆ lover and sex, determined by smell

For all the physiological traits, "male smell" is the biggest "sexual attraction" for women. Women are not passively trying to avoid smelly men, but are passionately looking for men who smell comfortable. On the other hand, men's attention to "female smell" is also second only to appearance, more than voice or skin touch.

Dr. Mokeji, a chemical expert who works for one of the world's top five odor companies, uses a special technique called "living flowers" to capture and analyze odor molecules emitted by the human body. It turns out that most beautiful women smell as fragrant as flowers, especially like lotus flowers and cotton stamens.

"body odor" is a key link for members of the opposite sex to attract each other, is one of the elements to create "sexual attractiveness", but also the fundamental basis for human beings to choose a mate to have healthy offspring.

◆ loses his sense of smell, and all you eat is feed.

Animals eat to survive, but humans also have more "enjoy good food", but if you lose your sense of smell, you can only be the former. Without the sense of smell, the bubble water tastes exactly the same as Coke, the peach is just a little sour, and the steak is even more salty. In fact, the so-called "taste" is the combination of taste and smell.

When you catch a cold with a stuffy nose, even if the crisp fried fries are close to the mouth, the smell cannot enter the nose, and even if the color looks delicious, it tastes like "greasy and salty cardboard"; if you are blindfolded, you won't be able to tell the difference between raw potatoes and apples, even red wine and cold coffee.

Amazing facts and strong future business opportunities of ◆

Smell and smell are new in the world, Rachel. ──, a tenured professor at Hertz ── Brown University in the United States, is a well-known global leading expert on smell. Through rich learning and touching strokes, ──, a tenured professor at Brown University in the United States and a renowned leading expert in global olfactory research on odors, practical contact cases, little-known truths and interesting anecdotes, explains how this neglected sense, which has a great impact on human beings, enriches and dominates our lives, as well as endless business opportunities waiting for the business community to develop.

Read this book and you will find the amazing fact of smell, ──.

● attractiveness and smell:

Everyone has a unique "odor fingerprint", which can not only be used for identification, but also show information related to the survival of the next generation, such as health status, recessive genes and so on. All this is invisible, only the nose ──, especially the female nose ──, knows that "this person and I are genetically complementary and are most likely to give birth to a healthy next generation."

● Health and odor:

Odor and human health have two-way effects ── anosmia will make people more depressed, depression can also lead to loss of sense of smell. Aromatherapy also has a positive effect on mental health and can indeed reduce stress. And according to the latest medical research, human body odor can reveal lesions, including the location of cancer.

● parent-child and odor:

In fact, by the time the human fetus is three months old, its sense of smell is fully developed. Infants and young children already remember the "mother's smell" before they are born, and think that the smell is equivalent to "sense of security." Reverse surveys have also shown that mothers are better able to recognize their children by smell alone than fathers.

● behavior and odor:

Smell can be associated with mood, and many enterprises have learned to use "background atmosphere fragrance" in the store to increase gas purchase, or in the office to stimulate employees' positive emotions and work reactions. In addition, psychological experiments have shown that the smell of game failure will be associated with "frustration". As long as you smell the same smell, it will make you feel depressed and give up action more quickly.

● delicacies and smells:

The various tastes that people taste are actually made up of smell and taste. The aroma of food can even tempt people to try their best to satisfy their "craving" for "specific foods". However, without a sense of smell, red wine is no different from cold coffee, and raw potatoes taste no different from apples.

● memory and smell:

Smell is the best clue to awaken memories and is clearer than image cues. The more unique the smell, the more it can awaken the forgotten memories. French writer Proust's Remembrance of the past describes how the aroma evokes vivid memories and makes him feel like going back to the past through a tunnel of time, which makes this psychological phenomenon known as "Platts memory".

● Technology and odor:

The technology of "electronic nose" can detect the decay of meat and distinguish the grade of olive oil. Japanese scientists have developed devices that can "record" and "broadcast" odors, and use computers to control indoor fragrance. It is also a common means to improve the texture of many high-end resorts and well-known entertainment places. With the unlimited business opportunities of odor combined with science and technology, there is still plenty of room for development waiting for people to dig.

● culture and smell:

Different cultures have their own odor preferences, and even if the language and culture are similar, they may have completely different reactions to the smell. For example, Americans like the taste of holly mint best, but the British hate to smell it. The biggest reason for Beijing's failure in its application to host the second ○○ fourth Olympic Games is the smell!

(this book is a new revised version of "the Mystery of smell: the mysterious senses that dominate Human existence in the present and the Future")

The features of this book

American Association for the Advancement of Science Award for Best Scientific work of the year

Rachel is a tenured professor and food and spice consultant at Brown University. Dr. Hertz's masterpiece

The famous designer designed the double cover collection edition.

◆ global celebrities from all walks of life and authoritative media are unanimously praised.

"this book is like a bottle of perfume containing all kinds of spices, mixed with many fascinating examples and tempting hypotheses." ── Stephen Pink (Steven Pinker) is professor of psychology at the John Stone Memorial Lecture at Harvard University and author of "language instinct,"Mental Wonders," and "Materials for thinking."

"if Hertz didn't tell us, who would have imagined that the beauty and physiology of the nose would be as gorgeous and complex as the eyes, mouth and heart? This book focuses on an important but neglected theme, which is rich, charming and informative. " ── Adam Gopnik (Adam Gopnik), author of through the Child's Gate and Paris to the Moon

Hertz uses this fascinating book to show how smell works in all aspects of life, allowing us to awaken our senses while reading. She makes complex scientific knowledge easy to understand, charming but accurate. This is really a fascinating, witty and intelligent book. " ── Linda Batshuck (Linda Bartoshuk), Professor, olfactory and Taste Center, University of Florida

"the book is full of fascinating true stories, sharing the mysteries of smell, debunking people's myths about smell, and explaining why we occasionally have unexpected emotional reactions to smells. Skunks and roses are never the same to me now. " ── Marlene Juke (Marlene Zuk), professor of biology at the University of California, Riverside, and author of "the Mystery of Life"

"A vivid and charming exploration of the human sense of smell. The book is an amazing blend of private anecdotes, a wide range of popular culture and scientific knowledge. " ── 's Cox Book Review (Kirkus Reviews)

"this book is instructive and persuasive to tell us that human beings have never faced up to the effects of smell." ── publisher Weekly (Publishers Weekly)

"this book can be said to be an once-in-a-lifetime. The author not only has excellent writing skills, but also has a profound scientific research foundation." ── Library Journals (Library Journal)

"fascinating. A serious book, but with a lot of pleasant smell. " ── Washington Post (Washington Post)

"after reading this book, you can no longer take your nose for granted." ── "USA Today" (USA Today)

Introduction to the author

A brief introduction to the author

Rachel. Dr. Hertz (Rachel Herz, Ph.D.)

Globally recognized as the top scientist in the field of olfactory psychology, many of his research reports are important chapters in university textbooks. He once taught at the famous Monel Chemical sensory Center (Monell Chemical Senses Center) and is now a tenured professor at Brown University University in the United States.

As the most important leading expert in the field of smell, Dr. Hertz has become an important target for numerous television interviews and radio programs, such as the Discovery Channel (Discovering Channel), the American Broadcasting News Network (ABC News), and the BBC. She also gives regular interviews with print media such as the New Yorker, the New York Times, time and Oprah.

Highly educated and well-versed in application, Dr. Hertz is a professional consultant heavily relied on by many well-known multinational companies, including Coca-Cola, Pepsi, Carlowe, Po Alkali, Unilever, Japan's King of Flower, as well as McCormick & Company Inc., the world's largest spice company, and Coty Inc., Givaudan Inc.), and so on.

Chapter 1 the senses of desire

Smell is more emotional than any other perceptual experience: it fills us with joy or anger, makes us burst into tears and heartache, stirs up our fears, or stirs up our desires.

Chapter 2 odor preferences vary greatly

The reason why we like or hate all kinds of smells in the environment is due to the personal experience, history and culture related to the smell. Nothing smells bad, everything is caused by thought.

Chapter 3 the smell of time

"smelling the smell is like pressing the down button, and the forgotten movie is played in my mind." Anne was amazed by the extraordinary vividness of the dusty past.

Chapter 4 aroma and treatment

The human heart is susceptible to cues, so just through cues, smell can work magic ── regardless of the type of smell, whether there is a smell or not.

Chapter 5 odor and sexual charm

The feeling that your lover makes you "call" or "not call" seems to be intuitive, but in fact your nose knows that the smell is sending a signal of "sexual attraction" to the mind, even if the signal seems as weak as a whisper.

Chapter 6 who do you make friends with? The smell knows.

Human responses to each other's odors have a profound impact on social interaction and almost all interpersonal relationships. When we smell the scent of others, we can feel anything from absolute love to disgust to contempt.

Chapter 7 the truth of taste

The craving for food is not just about wanting to eat; it is so strong that one can let go of the matter at hand and drive for half an hour in the middle of the night just to satisfy the desire for certain food.

Chapter 8 the Future of odor Technology

Together with odors, computers have become not only electronic noses for detecting cancer, chemical weapons or rotten food, but also gadgets that can produce all kinds of odors, changing the environment in which we live, work and shop.

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