What is the concept of the third wave of boutique coffee? What are the brands and characteristics of boutique coffee?

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Manor coffee is the third new wave of coffee. In addition to pursuing the unique flavor of each manor, it also focuses on taking care of small coffee farmers to avoid exploitation through fair trade. It has achieved sustainable management of coffee with a sustainable environment and a natural balance.

The change of coffee tide in modern times is generally divided into three revolutions: the first wave of instant coffee, the second wave of fancy coffee, and the third wave of fine coffee revolution in recent years.

If you taste coffee in the way of appreciating "wine", you can roughly understand the spirit of the third wave of "manor boutique coffee", that is, "pay attention to the taste of the region". In his book "Fine Coffee Science," coffee expert Han Huaizong mentioned that the second wave of boutique coffee will describe the flavor of coffee in terms of "producing country." the third wave of coffee "uses more specific producing areas, manors, latitudes, elevations, treatments, microclimates and varieties to discuss the taste of different regions." In addition, compared with the way coffee beans were re-roasted in the past, the third wave "changed to light and medium roasting to interpret the bright and lively sour perfume fruit notes of boutique beans."

[Manor Coffee-third Wave Coffee concept]

Return to the original taste of coffee: emphasize "medium and shallow roasting" and pursue the original flavor of coffee. Coffee is essentially a kind of berry, originally with bright sweet and sour flowers and fruits, traditional roasting more than coke-style re-roasting, so that the original flavor of coffee is lost, leaving only coke aroma.

Pure, black coffee: let the coffee speak for itself, remove sugar, milk and other unnecessary seasoning, return to purity. The coffee flavor of different estates has its own characteristics. No matter the coffee is filtered and hung, or the coffee beans are brewed, the utensils are only the choice of means of expression. Pure black coffee can show the characteristics of each manor, and enjoy the ultimate flavor and health.

"Social care, avoid exploitation: the manor run by brand has realized the ideal of producers' transparency and consumers' direct contact with producers. At present, the third wave of coffee revolution has also broken through the traditional transaction mode, such as direct trading, fair trade, online platform bidding. Not only will consumers be more secure, but coffee farmers will also be protected from exploitation and their lives will be more secure.

Sustainable environment and natural balance: only when the consumers, producers, environment and ecology of coffee get a balance, can the operation of Sustainability be realized. At present, the trends of planting and treatment advocated by coffee farms include shade planting (Shade Ground), rainforest protection (Rainforest Alliance), organic planting (Organic), water conservation (drip irrigation, sun exposure, peeling and tanning, honey treatment). ), etc. For example, Casa Casa Nicaragua's top manor coffee (coffee beans / strained coffee) is planted in shade and treated with honey treatment of raw beans after harvest.

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