The right way to drink Starbucks Coffee Starbucks 2018 Coffee Price list

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Starbucks Celebration Coffee Mix is a blend of four coffee beans, each of which has played a significant role in Starbucks history. One of these, from Papua New Guinea, was sold more than 40 years ago when the first Starbucks store opened in the United States. It has a memorable value, and its rich herbal flavor brings a very rich and rich flavor to Starbucks 'Celebration Mixed Coffee.

Starbucks Tribute Blend is an exceptional blend of four amazing coffee beans, each with a meaningful implication to the history of Starbucks. One of the finely selected coffees comes from Papua New Guinea, this coffee was already on the Starbucks coffee menu when we opened our first store in the United States more than 40 years ago. Deep-toned with juicy herbal taste, it contributes an apparent complexity and intensity to the flavors of Starbucks Tribute Blend.

In the recent rise of Blue Bottle coffee, Starbucks coffee, also born in the United States, has been threatened, but in the face of competition in the coffee market around the world, this iconic brand has stood firm. Why?

Life is Starbucks.

The thing that has always been discussed is that Starbucks coffee is for people who don't know coffee, but Starbucks offers more like a life than just a cup of coffee. Perhaps there are many stores that have won Starbucks in the taste of coffee, but Starbucks is also quietly improving its brewing technology and quality. Some stores have introduced the game machine "Black Hawk V388" used in WBC World Coffee Competition, which also shows Starbucks 'efforts in this area. Starbucks is more life-giving than Facebook, Twitter or Amazon, affecting people's lives. Even Alibaba's Jack Ma once called Starbucks a great company. Taobao should learn from Starbucks to become a way of life for everyone.

Why are Starbucks so popular?

Starbucks ranks 94th in the world in the number of likes on its Facebook fan page, with about 36 million people, more than Taiwan's population. In 2013, the number of people who go to Starbucks every week has exceeded 25 million, and the APP app in the United States has also reached 13 million people, but this is not what Starbucks started with. It will be a difficult road to move from a 'pure' coffee company to network technology. Just like Nokia did not embrace smart phones in time, the sharp decline in the mobile phone market may not be enough in the original decision.

Many people thought that a coffee company should not have embraced the Internet at that time, so Starbucks 'stock price plummeted, but today you can not help but admire the policy decision at that time. In recent years, due to the increasing popularity of mobile devices, Starbucks launched APP not only to use mobile payment directly in the store, but also to purchase Starbucks related products (thermos cups, coffee filter cups, coffee utensils, etc.) on the Internet, especially to use UBER directly.

Third Space and Fourth Space

the third space

Starbucks wants to create a third space, meaning that your third space outside your home and workplace is Starbucks, where you can finish unfinished work, talk business, relax, family gatherings, etc., and this concept of third space is indeed true in many people's lives.

The fourth space behind the third

The fourth space is the community. Starbucks actively expands the community culture. Facebook, Twitter, Instagram, Snapchat, Pinterest and even WeChat and Weibo all want to expand its culture in these fourth spaces, because the discussion degree of the brand itself is already very high, and the culture in this fourth space will be transmitted very quickly, so Starbucks is more like a life.

Customer decisions

Starbucks has the fastest free wifi hotspots in the U.S., and members are able to rate music on Spotify, which Starbucks data uses to adjust what songs play in Starbucks stores. In terms of customer perception, we will cooperate with other programs and industries to make customers have a better experience.