Pu'er, the official website of Yunnan Coffee Trading Center, met Nestl é and turned into a coffee capital.

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Bright red Yunnan small coffee beans picked by Nanpu'er one coffee farm.

On March 9, the judges tasted the aroma of coffee in the Pu'er Coffee Raw Bean Competition.

Pu'er farmers dry their coffee in the sun.

When the tea city of Pu'er in Yunnan Province on the mainland met the Western Nestle coffee, the two unexpectedly hit it off. Pu'er has become one of the world-famous coffee producers in the past 30 years. As of last year, the planting area of Pu'er coffee reached 789000 mu, and the total output of coffee beans was 58600 tons, 80% of which were exported abroad. May coincided with the peak coffee purchase season, and local farmers in Pu'er, the "coffee capital of China", got rid of poverty and became rich by growing coffee beans, attracting the attention of the media at home and abroad once again.

Thirty years ago, Pu'er City was still called Simao area, and Pu'er tea was not famous at home and abroad. In the late 1980s, with the opening up of the mainland to the outside world, Nestl é, a multinational company headquartered in Switzerland, actively entered China to open up the market and look for raw materials. Li Zhongheng, who used to be the deputy commissioner in charge of agriculture in Simao and is now in his eighties, is one of the witnesses of the cooperative relationship between Nestl é and Pu'er.

Soil and water climate is suitable for growing Yunnan small grain coffee.

After initial contact with Nestle in 1988, Simao government invited experts from the Chinese Academy of Sciences in the mainland and the Academy of Agricultural Sciences of Yunnan Province to hold a discussion meeting and concluded that Simao is quite suitable for growing coffee regardless of water quality, soil, altitude and climate. Nestl é officially cooperated with Pu'er and promised to buy coffee grown in Simao. In 1990, Simao set up a coffee production leading group and a coffee office, which was responsible for planning the development of the coffee industry and working with the Agronomy Department of Nestl é to promote the local cultivation of coffee.

Since 1997, all the small grains of coffee needed by Nestl é's coffee processing plant in Dongguan, Guangdong have been purchased from Yunnan and do not need to be imported from abroad. The successful cooperation between Nestl é and Pu'er prompted the Yunnan provincial government to put forward suggestions on speeding up the development of the coffee industry in 1998. At the end of 2014, the construction of Nestl é Coffee Center in Pu'er Industrial Park began, and the current head of the center is Wang Hai.

Over the past 30 years, Nestl é has sent seven agronomic experts to Pu'er to guide coffee cultivation and deal with acquisitions. Wang Hai is the first Chinese. Wang Hai said that from small purchases in the early 1990s to the 2016 / 2017 procurement season, it had reached more than 12000 tons, accounting for about 11 per cent of Yunnan's total coffee production.

Starbucks experts applaud

"everything is difficult at the beginning. Farmers who are accustomed to growing tea should be allowed to switch to coffee. At that time, supply and marketing cooperatives in various counties cooperated with Nestle experts to conduct field experiments and demonstration of coffee, which played an important role." Li Zhongheng pointed out that in 2000, Simao set up a coffee experiment and demonstration farm, which engaged in the construction of biodiversity coffee gardens, carried out experimental research on organic coffee and biological control of diseases and insect pests, and not only Nestl é. Even Starbucks experts praised it after inspection.

Nowadays, Pu'er ranks among the coffee producing areas with high output and high quality, and has become the "coffee capital of China", which is widely concerned by the global coffee industry. Nestl é's cooperation project in Yunnan has also won honors such as the 2012 World Business and Development Award and the 2012 Global Compact China Best practice Award awarded by relevant United Nations organizations.