What are the coffee customs in the United States? The United States does not drink American coffee? American Coffee

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"Welcome to the Do you want an Americano?"

From this sentence, we can see what coffee means in the United States. Americans always have a cup of coffee before they do anything, which shows their love for coffee. They drink anytime and anywhere: in the morning, in the afternoon and in the evening; at work, after work, at meetings; shopping, walking the dog, dating, of course; workers, teachers, the police; priests, nuns, the Statue of Liberty. Ha ha, drink!

It is said that the spaceship Apollo 13, which took a man to the moon for the first time, had a fatal failure on the way home. At that time, the ground crew comforted the three astronauts with the words: come on! The strong hot coffee is waiting for your return.

Therefore, it is undeniable that Americans are the most coffee-loving people in the world. They are inseparable from coffee almost 24 hours a day. Every day, 400 million cups of coffee are "almost dry." they drink 1/3 of the world's coffee production, making it the largest coffee consumer in the world, with an annual trade volume of US $30 billion, second only to gasoline.

The untaboo custom of coffee

Although Americans like to drink coffee, they don't seem to pay much attention to the taste, like a game with no rules and no taboos. Americans disapprove of the way Europeans pay attention to making coffee. They want to drink freely and happily, and they feel a bit like men drinking beer. Generally speaking, Americans are very busy. How can Europeans enjoy a cup of coffee like that? Americans are often a drip coffee machine (Drip Coffee Maker) from morning till night. Because there is too much water, the taste of the coffee is very light, and the filter pot is kept on the heat preservation table until the coffee is dehydrated, which greatly affects the taste of the coffee.

Moreover, Americans put too much emphasis on convenience and devote themselves to selling ground coffee powder. Do not realize that no matter canned or vacuum packaging, how good the sealing, the freshness of coffee powder will be greatly reduced. This has also enabled Americans to carry out a series of innovations in the packaging of coffee, such as metal cans, vacuum, breathable valves, and so on, to a certain extent, prolonging the time for coffee beans to stay fresh, but it still does not help for coffee powder. As long as it is ground, no matter what form of packaging is used, the freshness will be greatly reduced.

There is no American coffee in the United States

There is no American coffee in the United States and there is no Viennese coffee in Vienna. In fact, "Americano" is not American coffee in the real sense, but the Italians take espresso as the base and dilute it with hot water to make a kind of coffee with a light taste. The Italians call it American coffee, which actually implies that Americans are not particular about drinking coffee.

The real American coffee is actually drip-filtered coffee, which is coffee in an American household electric filter pot, and Americans simply call it "Coffee". So we can understand why there is no Viennese coffee in Vienna. In Vienna, the coffee with fresh cream on the surface of the coffee is called Einsp?nner, while the coffee with cream on the plain coffee is called Melange.

Coffee time

Coffee time (Coffee Time) is a tradition of American companies, and it is also a benefit provided by the company to employees, giving them a break and rest space in their busy work schedule. American companies usually have pantries and provide employee coffee machines so that employees can devote themselves to stressful work with greater enthusiasm after enjoying a cup of coffee. After coffee time, there is often a ring of cup marks on the table, which is very interesting.

It is said that when the Civil War was raging, a 19-year-old boy from Ohio, carrying a bucket of hot coffee, filled the front soldiers with tin pots and brought some small cookies to cheer them up. It was September 9, 1862, the first memorable coffee time in the United States.

The United States retained this tradition and introduced it into its corporate culture. It turns out that coffee time can indeed improve the productivity of employees, which makes some companies even introduce coffee brands into the company. If you live in Seattle and happen to work at Microsoft headquarters, there are Starbucks that you can't finish drinking. Because Starbucks is headquartered in Seattle, you take it for granted that you stay at Microsoft. If you live in San Francisco and happen to work at Google headquarters, you will have Juan Valdez, the god of South American coffee.

Coffee technology control

What is the most in the United States, which has the most technology control? What is technology control? The simple explanation is that people who are interested in and advocate technology. It is not too much to compare Americans to coffee technology control. It was mentioned earlier that Americans invented all kinds of vacuum bags and metal cans in order to keep coffee beans fresh; before that, they made a fuss on coffee extraction tools, which set off a revolution in coffee extraction.

What on earth have they invented? That's it. ── AeroPress. Some people are bound to ask what this is, yes, Olly was a little at a loss when he first saw this guy. He felt that he could fly into the sky and into the earth, and he had the feeling of a spaceship no matter how he looked at it. Olly thought that the inventor must be a fan of NASA NASA. Otherwise, how could it be designed like this? he was going to land on the moon.

The inventor of Philharmonic pressure is Alan Adler (Alan Adler), a lecturer in mechanical engineering at Stanford University in the United States. He designed the structure of the Philharmonic pressure to be similar to that of a syringe. Through the principle of the syringe, the ground coffee powder was fully contacted with hot water. Then he pressed down the putter, and the coffee would flow into the container through the filter paper. It combines the immersion extraction method of French filter pressure pot, the filter paper filtration of follicular (hand-brewed) coffee, and the rapid pressure extraction principle of Italian coffee. The coffee brewed by the Philharmonic has the richness of Italian coffee, the purity of brewed coffee and the smoothness of a French kettle.

Xi Shi coffee

Speaking of which, we are going to talk about a wide variety of marketing methods in the United States. It is no exaggeration to say that the United States is the best seller in the world, because there are all kinds of strange sales methods-bikini car washing, Santa Claus selling houses, superhero couriers and so on.

In the United States, the things here are not necessarily the best, but they must be the ones that yell the most! When you drive to Seattle, Washington, when you pass by some coffee shops and want to buy a cup of coffee, your male friends should hold it. These otherworldly women are called "Coffee Xi Shi".

In Seattle, where Starbucks is based, coffee shops are so competitive that in recent years, some small shops have invited "Coffee Xi Shi" in order to win business. These stand-alone stalls are usually located on the side of the road or near the parking lot, and there is often a long line of trucks at the window. Don't be frightened when you open the window, and remember to tip! This often happens in the suburbs of Seattle, and if you see a long line in front of the cabin, you will know that Coffee Xi Shi is coming.

At first, American wives wondered why their husbands liked to go out for coffee, and they went there all morning. When they found out about this, they couldn't stand it and took "Coffee Xi Shi" to court. You can imagine the end, where can Xishi survive? Especially desperate housewives, no one can be pissed off.