How much is the tuition fee for coffee training in Shanghai Yili Coffee University? what courses are there in Shanghai illy Coffee University?

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

Independent boutique cafes in first-tier cities such as shanghai and beijing tend to source their own roasted coffee beans rather than illy coffee beans in order to differentiate and demonstrate professionalism.

As for illy customers-Marriott Hotel, Haagen-Dazs or some small and medium-sized dessert shops (such as Sunflour, Cai Jia, etc.), although these brands fit well with illy coffee positioning: they all give people the impression of middle and high end or quality, coffee is not their core business. Few people would choose to go to these places for a good cup of coffee.

The growth of the B-side business also means putting some control of the consumer coffee experience into the hands of these customers. If the baristas in those places screw up their drinks, illy coffee is likely to be the first to go.

Illy coffee is trying to make up for this, too. It has illy coffee universities, 25 locations around the world, and they send 20,000 people a year to study, mainly from illy customers.

illy also has its own café, with more than 240 around the world. This business has not been its focus. After all, for food and beverage companies that produce and distribute coffee, the coffee shop business may be another matter. Andrea illy said: "coffee shop operation is actually very complex, there are too many factors, depending on whether the real estate project is good or not and the competition nearby."

illy once opened "Italian Mando" cafes in Beijing, Shanghai and Hangzhou. At present, only Beijing Fangcaodi is still in operation in China. Lavazza, which operates in a similar fashion to illy coffee, faces these problems: in 2011 it teamed up with a company in Guangzhou to open more coffee shops in China, but now they are closed. Illy Coffee has revealed that it will open another cafe in Shanghai this year, which it says is "the latest concept."

At present, cafes are the most dynamic business in China's young coffee market: whether it's the crazy expansion of Ruixing that people talk about, or the cafe exploration shop in the local life number of first-tier and second-tier cities, you can see this. People like cafes not only because they like coffee, but also because they provide a "third space" between work and family.

Andrea illy seems to be hoping that when coffee becomes popular in china, people will choose to make their own coffee at home--whether it's hand-brewed, French pressed or in a capsule machine (he hopes illy's capsule machine is the best, of course). At least in illy coffee's two main markets, the united states and italy, this is the scenario: according to the latest figures from the american coffee association, 79% of americans make coffee at home every day, while nearly half of italians make coffee at home.

"I'm not really worried about individual consumers in China. Because consumers are maturing every day." Andrea illy said.