Shanghai's petty bourgeoisie cafe-the most representative of Shanghai's Zuowang Coffee Seewant in the French concession.

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Powerful online red shops are also distributed in the north, middle and south of Taiwan, but when all the shops gather in the French concession in one breath, they want to take a stroll, but there is a vast sea of people.

Shanghai Cafe-Shaowang Coffee Seewant2009 has opened its first store in Shanghai. At present, there are six stores, mainly located in the alley rooms in the business district. It is a good place for office workers to hide and drink coffee when they rest. In addition to coffee, hot-pressed toast and flower delivery are also its features.

When I saw Teresa in the crowd, I finally breathed a sigh of relief. She is the operator of Shanghai Zuowang Coffee. She has no background, is not professional, and has opened six branches in only eight years. This is really daring. But this time she is not going to take us to her store, but to visit the shop in the French concession, which is the best representative of Shanghai's business ecology.

It is true that the business ecology of Shanghai is different from that of Taiwan. there are no independent small shops, replaced by franchise stores springing up like bamboo shoots after a spring rain. Moreover, the recent online celebrity shop has good lighting and exquisite decoration, and anyone who sees it will be very excited about it.

Teresa knows very well that the target consumers of Shaowang Coffee are business white-collar workers in Shanghai, because she also used to be an OL. She wants to give white-collar workers a choice of brands other than Starbucks. The traditional Chinese characters and flower service on the signs in the store are different from those of other coffee shops.

However, when it comes to the "replication" of the first-class Know How in the mainland, there is often a successful storefront, and there will be another one that does the same, leaving everyone foolishly confused.

Not only coffee shops, but also mobile phones and enterprises, there are actually traces to follow. No wonder stores that are still popular overseas have come to the mainland to find that someone has registered their name first. In Shanghai for more than eight years, Teresa has vivid memories of such changes. There are too many things changed overnight, from zero to there, only results, no process. This is a story that has never happened in history. And now it's all happening on the mainland.

I still remember that a long time ago, it was just Yongkang Road, which turned a corner. For example, ten years later, a large number of foreign markets, bakeries, and foreigners all gathered here, even more meticulously. If you want to eat some foreign food, let's see if Denmark, Belgium or Austria is authentic.

Consumers are happy to see a variety of choices, but Teresa, which runs a coffee shop, has to rack its brains to face the competition from all over the world.

Shanghai is awesome and lovely.

Everyone in Shanghai, Mudu, gladly accepts new things, and should like the new and hate the old, so countless shops have been eliminated. In the evening, we slowed down the fast pace of Shanghai and visited her list of frequent visits on Dianping: Liquid Laundry and PARAS Coffee.

"are you from Taiwan?" When ordering a meal, the barista Xiao Cao suddenly asked Teresa, as if we were on good terms with each other. Xiao Cao shook his head and said, "it's just that I often travel to Taiwan, and you can know it as soon as you listen to Taiwanese talk."

Xiao Cao said that every holiday, he would pick up his backpack and maybe go around the island or go to a small coffee shop in Taiwan to talk to the owner. He likes this pace. Ah, there are also such Shanghainese.

Teresa

Once marketed for Adida, she, not yet 40, has opened six Chawang Coffee restaurants in Shanghai.

Note 1: the ability to force people to pretend to be different may show that they are different through photos.

Note 2: growing grass / pulling grass is full of temptation in reality and virtual, nourishing all kinds of "grass" to tickle your heart, when the grass is getting bigger and bigger, pull the grass to eliminate desire.