2018 Shanghai's most distinctive Cafe-Vsmooth Cafe Cafe Design concept Model

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Turn the coffee shop into a small forest! -Shanghai Cafe.-Vsmooth Cafe.

The owner of this coffee shop is Vietnamese, a child who grew up in the coffee garden, and the lush woods are the peacock green jewel in her memory. Jin Kui designed to turn the coffee shop in Lujiazui, Shanghai, into a small forest, shining with refreshing Vietnamese coffee.

Although the coffee shop is located in a disorderly environment, surrounded by beauty parlors and foot baths, and opposite to a variety of fast food restaurants, 300 meters away is still the most expensive and tallest building in Shanghai. "Jinyi Design" chooses to create a new order, a self-contained order, in a montage environment. This new order disdains to blend into the noisy dark background, but to stand out from the shadow of the arcade with thin strength and light.

The lush tropical coffee forest is where the story begins, and we refine this intention to make the story continue. Of course, this approach is not to directly move a few green plants or draw a few trees, because the "brocade design" believes that there is always a limit to what concrete forms can express. However, perhaps after abstraction, abstract language can bring the viewer unlimited imagination.

From bottom to top, the color changes from indigo to pure white, corresponding to the rich green at the bottom of the coffee forest to the pure sky, and the rose red is taken from the color of the fruit hanging from the tree. When the light behind the device is on, if you stare at this lattice, you can see the forest in the distance.

"Jinyi Design" does not want to turn the design into a pile of cold materials or the superposition of adjectives, but hopes to turn the design into a moving moment and bring people to the imagination. Either be an interesting person or do something interesting.

Building name: Vsmooth Cafe

Building address: Pudong New area, Shanghai

Design team: brocade Design

Designers: Liang Haitao, Yang Hao

Design cycle: 2017.11-2017.12

Construction period: 2018.01-2018.03