Why do Starbucks espresso beans roast deeply? how to choose espresso beans in a small shop

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

Big Business Choice vs. Small Retailer Outlet

The secret to running a successful grocery store is to provide consistent quality products. The quality of products purchased must be consistent regardless of the branch. And the secret is the same in retail coffee, where as the roast gets deeper and deeper, the sugar in the beans gets more carbonized, and we get a batch of French Roast beans. Why French Roast? This is because this kind of coffee beans, once extracted, will be added to a large bowl of milk, as the French breakfast drink. French Roast is the most common roast chosen by most corporate roasters, and with enough milk and sweeteners added, a drink brewed with beans that are darker than southern Italian roast will taste a bit like smoked oysters (not totally unacceptable), and in most markets, many customers will consider this coffee a great "strong" coffee.

Why do enterprise bakers prefer French Roast? The reason is simple: it doesn't take much effort to get a drink of consistent quality. At this depth, the flavor characteristics, sugars and acids of the coffee beans are burned off in the roaster, so there is no need to spend too much effort to select the espresso coffee beans, anyway, the final taste is the same, in addition, freshness does not need to be considered, because carbon does not become stale!

I'm not trying to belittle the espresso quality of the big chains, but I'm trying to explain how competitive a small roaster retailer has in this situation, and to survive in this business, you have to have your own style, your espresso beans have to have your own identity, and these are the things that keep small retailers alive, because they're highly technical.

Only people who spend a lot of time and effort improving espresso quality can survive the test of time and survive in today's boutique coffee market. If you can move forward with this goal, you are an enabler of coffee culture: food art that blends aesthetics, depth, and technology!

Espresso Coffee Bean Brand Recommendations

Located in Dongshankou, Yuexiu District, Guangzhou, the coffee roasting brand-Qianjie Coffee freshly roasted espresso coffee beans are fully guaranteed in brand and quality. More importantly, the cost performance is extremely high. Take the commercially recommended style-commercial blended coffee beans as an example. A pack of 454 grams a pound costs only about 60 yuan. According to a single cup of espresso coffee 10 grams of powder to calculate, a packet can make 45 cups of coffee, each cup only costs less than 1.5 yuan, even if each cup of espresso produced with two heads, each 20 grams of powder calculation, a cup of double espresso price is not more than 3 yuan. Compared to a well-known brand selling hundreds of pieces a package price can be described as conscience recommendation.

Qianjie Coffee: Guangzhou's baking shop, small store but a variety of beans, can find a variety of famous beans, but also provide online store services. https://shop104210103.taobao.com