South Korean YG sells Quan Zhilong "GD Cafe" due to the victory scandal.

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South Korea's YG sells Quan Zhilong Cafe caused by the Victory scandal

YG Entertainment, one of South Korea's three major entertainment companies, seems to have begun to decline since its entertainer BIGBANG sang military music. Its investment business has lost 10 billion won (about 60 million yuan) over the past six years, and its investment in talent shows has also lost 11 billion won (about 65 million yuan). Now its stock price has gone crazy every day as a result of the victory scandal, losing at least 110.4 billion won (about 650 million yuan) in market value. YG Entertainment, which is losing money, has sold its GD Cafe and Bowling alley on Jeju Island and is suspected to be in the process of liquidating its production.

Started in BIGBANG and destroyed in BIGBANG? YG Entertainment has become one of the top three entertainment companies in South Korea by BIGBANG Yaosheng. It has dominated the entertainment industry for more than a decade, attracting money unbeatable. Its models, clothing, make-up, catering and other sideline businesses are blessed by starlight. It has been reported that it earned 1 billion yuan in 2016 alone, which seems quite glorious. However, this momentum began to decline with the enlistment of BIGBANG and the outbreak of the TOP drug abuse case, and now the storm of "sexual hospitality of overseas investors" triggered by victory has led to the disintegration of the scenery created by YG.

Recently, South Korean media reported that LVMH, the world's largest multinational luxury conglomerate, is preparing to withdraw its investment and its industries include clothing, cosmetics, jewelry, wine, watches and so on, including LV, Fendi, Marc Jacobs, Dior, Hennessy, Bulgari and other well-known brands. The group's Singapore company invested 61 billion won (about 360 million yuan) in YG in August 2014, but YG's share price has fallen year after year in recent years, and the Singapore company is likely to ask YG to repay 67 billion won with principal and interest in October.

According to a South Korean economic report by South Korean media, YG Entertainment decided on the 12th to sell its subsidiary Jeju Myth World theme Park. It became a fan pilgrimage attraction because of its YG entertainment town, GD-designed cafe and bowling alley. It had a market value of about 600 million won by the end of last year, but YG Entertainment finally decided to end its tail recently because it could not bear to lose money.

GD Coffee Shop full of Quan Zhilong's painstaking efforts

Jeju Myth World, with G-Dragon Quan Zhilong (GD), the leader of BIGBANG, as the brand ambassador, officially opened in March 2018. In the mythological world, "Untitled, 2017" (also known as "GD Coffee Shop"), which GD was actively involved in planning and design, opened in February last year, which was the last public event attended by GD before joining the army. Thousands of fans lined up for hours on the opening day of the coffee shop just to see the idol. Since the coffee shop opened, many GD fans have gone on a pilgrimage every day to taste desserts, coffee and beer chosen by the idols. As a fan of celebrity Korean, GD Cafe is of course a must-visit place for pilgrimage to Jeju Island! According to the staff, the daily turnover of GD coffee shop can be as high as 15 million won!

GD was actively involved in the planning and design of the coffee shop, and if you look down from above, you will find that the whole coffee shop is made up of the letters "G" and "D". From naming and interior design to choosing coffee and cocoa beans to make specialty coffee and desserts on the menu, there are superstars everywhere. As soon as you step into the bright coffee shop, you can see the two most eye-catching rhubarb flowers and red flowers on the roof, and every few seconds, the petals will show different changes because of the inflatable effect. The coffee shop, which is full of fashion design, has attracted wide attention from international Korean wave enthusiasts these days.

It is reported that the menu marked with blue flowers is "GDS PICK", that is, the coffee, dessert and beer are selected by DG himself. Although GD Cafe is open from 9 a.m. to 10:00, with the blessing of idols, coffee, drinks and desserts marked with the word "GDS PICK" on the menu are a little more expensive than other options on the menu. even if it's just a weekday rather than a holiday, it's just after 2 p.m., and some popular desserts and coffee are snapped up by fans.

Unlike coffee, which ranges from 6000 won to 9000 won, a bottle of beer at GD Cafe costs 14000 won. However, such a price is nothing to GD fans, just sitting lazily in the leisurely space designed by the idol, sipping coffee brewed from coffee beans personally selected by the idol, enjoying the bright sunshine from the floor-to-ceiling windows, or getting up and walking around, slowly admiring the handprints left by GD at the opening, the collection he has worn or used, and the Chao brand headphones he created. It's as if I feel the beauty of my idol being close to me.

As soon as the news of the sale of the coffee shop came out, a large number of GD fans were dissatisfied with how YG could just sell GD's painstaking efforts. The coffee shop and bowling alley are even the biggest sustenance left to fans by GD before joining the army. I wonder how GD in the army should feel when he learns the news.

However, as the victory scandal continues to grow, it is unclear who will eventually take over the GD coffee shop, and whether the GD coffee shop will still be blessed by GD, the future direction is also simple and confusing.

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