Starbucks teamed up with Ariana Grande to launch a new product, "Cloud Macchiato", which unexpectedly caused a disturbance of "vegetarian".

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Starbucks teamed up with Ariana Grande to launch "Super Dream exclusive Coffee"

If you pay attention to Starbucks fans, you should know that in addition to never missing any holiday, Starbucks also likes to launch new products with big stars. For example, American pop diva Lady Gaga,Lady Gaga is also an out-and-out coffee control. Last year, it hit it off with Starbucks, jointly launching the time-limited special drink series "Cups of Kindness"-four time-limited drinks for young girls.

Recently, Starbucks teamed up with popular diva Ariana Ariana Grande to launch a Cloud Macchiato (Cloud Macchiato).

As early as March 4, Starbucks posted a tweet showing a picture of a love-shaped cloud with the words: "enlarge the picture of Love Cloud (Zoom in on the heart.)"

After zooming in, I found that it said, "Thank you. Next." Enlarge the sun in the picture. (Thank u, next. Zoom in on the sun.) " If you keep following the instructions, you will get:

"We can't make up our mind. Now to the lower right corner. (We can't make up our mind. Go to the lower right corner.) "

"it would be better to go to the upper right corner. (You're actually better off in the top right corner.)

"the lower left corner is not a bad idea. (The lower left isn't bad idea either.)

"tomorrow you will smile with a real smile. (Tomorrow you'll be smiling real smile.)

You can find that every sentence has a little bit of Ariana's song title or lyrics, and witty netizens speculate that they are going to cooperate!

Sure enough, Starbucks partnered with Ariana to launch a new cloud-inspired drink, Cloud Macchiato, including Iced Caramel Cloud Macchiato and Iced Cinnamon Cloud Macchiato: based on mellow espresso, with rich and delicate velvet milk bubbles, sprinkled noodles can also choose caramel or cinnamon according to their own preferences.

And why choose Ariana cooperation?

Last Saturday, Starbucks launched a collection of Ariana Grande songs and her favorite music, as well as an international International Working Women's Day playlist.

So it is speculated that Starbucks wants its brand to be more than just coffee and that customers will pay attention to the music played in the store and enjoy it. So he regarded Ariana as the representative of the international International Working Women's Day this year and took the initiative to find Ariana to cooperate to launch this drink.

It is reported that the new product Cloud Macchiato has been launched in the United States and Canada Starbucks, and will then be retained in the permanent menu.

Ariana vigorously promoted "Cloud Macchiato" but caused "vegetarian" controversy.

Ariana Grande herself is also a Starbucks enthusiast. No matter she takes selfies, street shots or time-limited movements, she often sees her holding a Starbucks in her hand. Naturally, this cooperation with my beloved coffee brand spares no effort to promote it, not only actively interacting with Starbucks on Twitter, but also wearing Starbucks green apron and swaggering pose, announcing its new identity as "Ambassador" of Starbucks Cloud Macchiato, and strongly recommending fans to try this soy milk version of "Cloud Macchiato".

Originally as a business interaction, the promotion of this new product of Starbucks has been a complete success.

Unexpectedly, some Ariana fans and coffee lovers expressed strong dissatisfaction with this.

The reason is that Ariana has been advertised as a vegetarian since 2013, and many fans believe that since it is a highly recommended item by Ariana, this "Cloud Macchiato" should be a vegetarian drink-without animal by-products. But the truth is, it's not.

As early as 2013, Ariana claimed to be a "100% vegetarian" and decided to give up meat, eggs and milk. In an interview with the British Mirror, he even said: "I love animals more than most people. This is no joke." But I firmly believe that a person who adheres to a plant-based, whole-grain diet can prolong his life and become a happier person in all directions.

But the tweet pointed out: "I thought that since Starbucks' new drink was approved by Ariana, it should be vegetarian because everyone knew she was a vegetarian, but after research, I found that there was egg white powder in it."

Now it's an own dragon! Claim to be a "100% vegetarian" but serve as an ambassador for milk drinks?

On Twitter, a part-time Starbucks barista confirmed that "without egg white powder, it would be impossible to make cloud macchiato velvet foam." Using soy milk instead of milk alone does not make Yunduo macchiato a vegetarian drink. " There are even three dairy ingredients in caramel sauce: butter, strong cream and dried milk.

"as a barista at Starbucks, I think it's incredible for Ariana to be the new beverage ambassador."

"you really can't define it as vegetarian. The key ingredient of Mianyun powder is protein. It's more like meringue, (shrugging shoulders)."

Later, Starbucks explained: when the beverage was first announced, it was stated that milk bubbles were made of egg whites: "in order to create Cloud Macchiato, Starbucks internal product development team created a special formula for cloud powder, using egg white is a key ingredient, added to cold foam to create fluffy texture and taste luxury."

But it is obvious that most fans will not pay attention to these small prints. So they deny it, feeling that Starbucks is misleading consumers and deceiving vegetarians: inviting a vegetarian star to promote a non-vegetarian drink. This is too much.

Unfortunately, not only has Ariana not directly responded to the controversy, but a Starbucks spokesman could not say whether there are any plans to improve Cloud Macchiato into a truly milk-free vegetarian drink in the future.

Finally, apart from these vegetarians, there are some people who don't like the new drink very much-Starbucks employees who are exhausted by the new product.

Every time Starbucks launches a new fashion style, nothing suffers more than its miserable partner. For example, when the unicorn 🦄 Frappuccino was launched the year before last, there was even a barista crying that "everybody should stop buying unicorn star cappuccino." "if there is no business, there is no harm! We are already covered in unicorn blood!

Okay, just kidding, they made this "Unicorn Starbucks" so soft that the whole hand was stained red with terrible pigments.

This time, it is no better to replace it with "Cloud Macchiato". Not only are the popular styles soft, but also Starbucks partners said they were annoyed and cried:

"every 10-year-old will want to order a Cloud Macchiato because it is recommended by Ariana, but soon they will return it to the bar because it contains coffee!" "this is the most infuriating part of this drink!"

Well, regardless of the complaints from vegetarians and the cries of Starbucks baristas, it looks good and delicious, and a lot of people are rushing to taste fresh--

Photo source: Starbucks Coffee, Today, etc.

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