Pu'er vigorously develop Pu'er Coffee Industry Pu'er Coffee is of good quality? is it high in caffeine?

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

Focusing on agricultural efficiency and farmers 'income increase, Pu' er City continuously optimizes the agricultural industrial structure and layout, strives to strengthen the leading role of coffee industry in poverty alleviation, and promotes the regional layout, standardized planting and specialized production of coffee industry. At present, the planting area of the whole city reaches more than 770,000 mu, with an annual output of about 54,000 tons, ranking first in Yunnan Province.

In order to ensure the development of coffee industry, Yunnan International Coffee Trading Center will be established in Pu 'er City in 2014. In 2017, Yunnan International Coffee Trading Center Project has completed an investment of more than 200 million yuan. There are more than 1000 registered growers in the center, covering the main producing areas of Yunnan and Laos, Vietnam, Myanmar, Thailand, Indonesia, India and other countries, involving a planting area of 1.63 million mu. More than 80% of coffee enterprises in Yunnan Province have become official members of the center. By the end of 2017, the center had completed 30000 tons of coffee transactions, with a transaction amount of 1 billion yuan and coffee storage exceeding 60000 tons. "At present, the brand awareness of Yunnan coffee in the international coffee market is not enough. In addition, the market procurement area is relatively narrow, and farmers receive little market information, which makes the price of coffee restricted by some large coffee enterprises." Shu Yang, general manager of the center, said that Yunnan International Coffee Trading Center strives to make Yunnan coffee have a broader market space, really make good coffee sell at a good price, and strive to increase the rate of Yunnan fine coffee by more than 20% within 3- 5 years, so that coffee planting can achieve "high yield and bumper harvest".

Most people have heard of Pu 'er tea, but have never heard of Pu' er coffee (Simao small coffee). Coffee cultivation in Pu 'er City, Yunnan Province began at the end of the 19th century and began to develop industrially in 1988. In 2015, the city's coffee output was 39,900 tons, with a total output value of RMB 1.2 billion (about NT $6.13 billion). Pu' er has become the main coffee producing area and coffee trade distribution center with the largest planting area, the highest output and the best quality in Daliu.

Although Pu 'er coffee provides world-famous Starbucks coffee as raw material, it seems to catch the "internationalization" train, but the local coffee production and sales have not grown, and the profit is meager; mostly stay in the downstream of the industrial chain. It can be seen that Yunnan Province will still put a lot of effort into Pu 'er coffee, hoping that Pu' er coffee can be reborn and go to the world.