There's a reason not to go to a chain coffee shop! Teach you how to pick a good coffee shop

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As a coffee addict, I try not to spend money in chain coffee shops for no other reason: "I pay to drink coffee, not to rent seats."

How much does a cup of coffee cost 100 yuan? 40%? 35%? 30%? The truth may be deeper than you think. "Catering Management: 99% of people's problems are solved by institutions." after studying ten food service formats and cost models, it turns out that coffee chains sell coffee. but brand awareness comes from trying to open the store in a prime location.

And what about the key cost of ingredients? It's unexpectedly lower than a fast food restaurant!

If we strictly divide the ingredients into "drinks (coffee)" and "meals", the cost of coffee will be even lower. Less than 30% of your 100 yuan will be spent on beans, and the rest will be contributed to store rent and staff salaries.

So go back to the simplest choice

If you want good coffee, stay away from chain stores.

Some people may ask, "what if you don't go to a chain coffee shop, you don't have time to cook it, and you can't drink it in a convenience store?" "

I have a very simple three-no principle for choosing my own coffee shop: "do not choose a coffee shop with a good location", "do not choose a coffee shop that does not bake your own beans", and "do not choose a shop that does not have a seat at the bar".