Introduction to the unpopular knowledge of Starbucks short stories about how the development history of Starbucks became popular

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Today, there is a Starbucks in almost every corner of the world, but in 1971 it was just a small store that delivered caffeine to sleepy people in Seattle. At this time, 24 years after the birth of Frappuccino, the founder had no idea that the company could still go public, let alone what a Pumpkin Spice Latte (pumpkin latte) is. Obviously, there has been too much in the next 40 years, so it's time to talk about the secret history of Starbucks that you don't know.

The person Starbucks has to mention is the company's current chairman and CEO Howard Schultz, who has been cooperating with the company on and off since the 1980s. But Starbucks was eventually run by three non-traders: Gordon Bowker (writer), Zev Siegl (historical teacher) and Jerry Baldwin (English teacher). They wanted to bring the best coffee to Seattle, so they opened the first Starbucks in Park Market in 1971. At first only coffee beans were sold, but Howard Schultz's intervention brought about a change.

"Starbucks" is the first mate of the high school career in Moby Dick, a famous American writer. As absurd as it once sounds, the most primitive ideas are even more outrageous. The name first proposed by Gordon Bowker is the name of the whaling ship Pequod in the novel. Fortunately, I managed to win more wisely. Does Starbucks sound like caffeine? Probably because the first mate likes coffee.

Anyone who thinks that Starbucks Logo is a siren, the goal is to attract you to buy a cup of coffee. But the last one is not the heartthrob at the moment, it can be called topless, very unattractive. In 1987, they covered her chest with long hair, but it was still "unsuitable for children." it was not until 1992 that it was changed to a version suitable for both young and old.

Many talk shows have complained about Starbucks' unparalleled terminology. But going back to the source, there is really no solid basis for why small cups are called tall or large cups are called venti. The cup size system first appeared not at Starbucks, but at Il Giornale, another coffee chain founded by Howard Schultz in 1986, and its partner, Dawn Pinaud, agreed that they had only occasionally thought of it in a meeting room.

In 1996, NPR's All Things Considered program solemnly told the audience that Starbucks was planning an intercontinental coffee pipeline that would allow freshly roasted coffee beans to travel thousands of miles. However, the release date of the news is April 1. Most people laughed, but still a few turned to Starbucks employees for confirmation.

Grateful to Peter Dukes for creating this seasonal restricted drink, he studied economics and basketball at Stanford and got an MBA to join Starbucks in 2001. Two years later, he was hired to launch a new fall espresso drink. Although there have been many rejected proposals before, Peter Dukes believes that the latte inspired by pumpkin pie is the purpose of accurate marking, and history proves that he is right. In view of this filial piety, he even has a place in Starbucks HQ murals, right between the PSL Cup and the Big Pumpkin.

In 2007, weeks after Starbucks founded record company Hear Music with Concord Music Group, it signed Beatles rock star Paul McCartney. In addition to his brief livelihood at Columbia Records in the 1980s, Paul McCartney had been competing with EMI for more than 40 years. In the future, Hear Music has also signed James Taylor (an American folk singer who was the leader of Singer-songwriter Movement in the 1970s) and Joni Mitchell (a legendary Canadian musician, painter, poet, visual artist, social viewer and known as the greatest female singer-songwriter in history).

After years of particularly gloomy years at Starbucks, two Seattle stores participated in the Witness Protection project, with 15th Avenue Coffee and Tea and Roy Street Coffee masking any obvious Logo, jargon, guys' dresses, and adding other dishes to the menu, such as meat plates. These invisible Starbucks are the equivalent of a trial base, with the goal of removing any brand imprint and testing new ideas without affecting the subjective evaluation of consumers. In 2011, 15th Avenue Coffee officially restored the original Starbucks, but it seems that Tea and Roy Street Coffee is still hidden.

Only one Starbucks in the world can call itself a spy coffee shop located at the CIA Langley stronghold. There, your name will never be misspelled or called out. As all the customers are very solemn about my identity, Langley will not use any name in the store, and if you want to be a clerk, let the spies check your scene! According to their leaks, senior intelligence officials also like mocha cappuccino.

When Starbucks went public in 1992, it sold for $17 a share. At one point in 2014, when it was close to $80 (as of press time: $52.63), if you bought stocks early, wouldn't it make sense for a banquet not to order a large cup?