Where does the best coffee in the world come from? How about Chinese Hainan coffee? Present situation of coffee in Hainan

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When you mention Hainan, what do you think of? Sunny beach, coconut wind and sea rhyme? How many people know that Hainan is also rich in coffee, and the quality is not inferior to the world-famous South American coffee?

At the beginning of the 19th century, going down to the South Sea had become a choice for most Hainan people to make a living. On the southeast continent, which was separated by tens of thousands of miles of bays, stood a life circle centered on Western culture, and coffee was an indispensable life culture in Western culture.

Some coffee experts point out that the best coffee in the world is produced between 15° N and the Tropic of Cancer. The best coffee is produced not in Colombia, Turkey or Indonesia, but in northern Hainan and southern Yunnan in China. The coffee here is strong but not bitter, fragrant but not strong, and with a little fruity flavor. Hainan Island covers an area of 34,000 square kilometers. Except for coastal tidal flats and a few mountainous areas in the central part, coffee cultivation can be developed, which has unique advantages in developing coffee industry. In 1987, the first instant coffee factory in China was born in Hainan.

Therefore, the investment group invested in establishing a 1000 mu coffee demonstration planting base in Sanjiang Town, Qiongshan City, Hainan Province, and fundamentally solved the problem of raw material shortage in the way of "company + farmer". This indicates that Hainan's coffee industry is striving to solve the bottleneck restricting its development and make Hainan's advantageous industries bigger and stronger.

However, more than ten years have passed,"Hainan Coffee" has not been able to quickly occupy the market, on the contrary, foreign "Nestle" coffee has entered China, but also set up a factory, quickly occupied 70% of the market; and "Hainan Coffee" at this time can only retreat to more than ten percent of the market share.

Why is there such a good resource,"Hainan coffee" has not developed? The important reason is the shortage of raw materials, enterprises have no rice under the pot. Hainan began to plant coffee on a large scale in the 1960s, reaching more than 200,000 mu in the early 1980s. However, due to the lack of unified supporting development, such as seed selection, technical support, rational allocation of planting and deep processing, industrialization development, international trade, etc., resulting in "coffee injury farmers", the current coffee planting area has shrunk to 1/10 of the early 1980s. According to the explanation of Hainan local coffee enterprises, the coffee raw materials purchased locally in Hainan only account for 1/4--1 3 of the raw materials required by the whole plant every year, and most of the raw materials are imported or purchased from Yunnan. Due to the annual increase in the cost of purchasing raw materials, the production costs of enterprises have increased greatly.

Secondly, although the supply of products exceeds demand, the production capacity of enterprises is limited, and there is no solid "sphere of influence" and due brand benefits. Hainan's coffee factory was built in 1987 with a design capacity of only 300 tons per year, while some poor coffee bean producing countries built coffee processing plants with a capacity of more than 10,000 tons. According to the introduction of local coffee enterprises, Hainan has long been in the forefront of domestic instant coffee enterprises in terms of new product development. At present, the variety series has reached more than 10. The products are sold to 31 provinces, municipalities and autonomous regions in China, and some of them are exported abroad. The products are in short supply. However, due to the scale, production capacity and other reasons, although the product sales range is wide, there are not many markets on the scale. It is imperative for enterprises to expand production capacity, but they lack sufficient financial support.

Industry insiders pointed out that from the experience of coffee development in some countries in Africa and South Asia, it is very important for coffee cultivation that the government provides improved seeds and technology free of charge, grants food subsidies or interest-free and low-interest loans, reduces or exempts income taxes for growers, etc. Hainan coffee should also strengthen macro-guidance to change the current problems of coffee cultivation, single variety, backward technology, unstable quality and difficult sales guarantee.

In view of the bottleneck of Hainan coffee development, the government and enterprises have begun to solve it. Recently, Hainan Provincial Party Committee and Provincial Government proposed that when vigorously developing tropical and efficient agriculture, we should pay attention to the development of advantageous resource industries, make use of Hainan's unique environmental advantages, and develop and expand various irreplaceable resource industries. This provides a good external environment for coffee raw material production. Relevant enterprises have also actively begun to take action. In addition to establishing a 1000 mu coffee demonstration planting base, there will be other follow-up measures. Equipment renovation and transformation, production scale increased to the current annual output of nearly 400 tons, and varieties, scale has been further improved; hire professional design companies for the enterprise and product repositioning, repackaging, to reshape the image, return to the stage.

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