The particularity of Yunnan small seed coffee taste-strong but not bitter, fragrant but not strong, slightly fruity.

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Yunnan coffee was planted on a large scale in the mid-1950s, with a planting scale of 4000 hectares at one time. By the end of 1997, the planting area of coffee in the province had reached 7800 hectares. At present, the planting area of the province accounts for 70% of the national area, and the output accounts for 83% of the whole country. Yunnan coffee has established the dominant position in China in terms of planting area and coffee bean production.

A cup of coffee costing tens of yuan is common in metropolises. However, in Yunnan Province, the main coffee producing area in China, the purchase price of coffee beans is about 15 yuan per kilogram. According to the figures released by the Yunnan Coffee Association, during the 2015-2016 harvest season, the average price of a kilogram of coffee beans purchased by enterprises from curry farmers is between 13 yuan and 14 yuan, and the market trade price is maintained at around 16 yuan. Yunnan accounts for 99% of the country's coffee production, but farmers can't get a cup of coffee with a kilogram of coffee beans. Yunnan coffee is the second largest foreign exchange-earning agricultural product in the province, but there are not many high-yield and high-quality planting bases and a considerable amount of infrastructure is weak, which is restricted by this, so it is in the situation of low yield and low efficiency. The processing and marketing process is even more "short board", so that the influence of the brand needs to be improved.

The western and southern parts of Yunnan Province are located between 15 °N and the Tropic of Cancer, and most areas are 1000-2000 meters above sea level. The topography is dominated by mountains and slopes, with large ups and downs, fertile soil, sufficient sunshine, rich rainfall and large temperature difference between day and night. These unique natural conditions form the particularity of Yunnan small grain coffee taste-strong but not bitter, fragrant but not strong, slightly fruity. As early as the 1950s, Yunnan small seed coffee was very popular in the international coffee market and was rated as the top grade of coffee.

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