Do not want to open a coffee shop and do not want to change careers, how should baristas transform and develop?

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I believe that many current baristas will have such a doubt that it costs a lot of money to start a coffee shop, but if you do not want to open a shop and want to continue to develop in the coffee industry, is there any more secure future option in this industry?

We often think of starting a business as if it needs more than one million yuan. But ignore, build a personal brand, so that their own professional, can provide more security for future life (for example, the professional ability to sell at a better price), is also a kind of entrepreneurship. Lucky people (or people who have mines at home) can usually get the first bucket of gold more easily and start the business. But many friends don't have a chance to get the money. Not everyone has to invest a lot of money and capital to turn around his life. But one thing is the iron rule: you have to invest in it in order to get something.

Some startups need to be invested now, or even part-time; for some startups, you don't have to invest a lot of money, but you have to invest 'time' with some of your young brains. "baristas", a basic staff member who has always been regarded as a "youth meal" in the coffee industry, how many possibilities of transformation and development are there in the future?

Today, the editor will come to talk to you about what baristas should do if they don't want to stand at the bar all their lives, or wait until they get old and have to change careers.

If life in the future is still about coffee and contact with people (after all, many baristas who want to change careers don't plan to change careers), there are a few things you have to do at least now:

1. Enrich personal experience

two。 Share personal experiences

3. Leave a professional trail.

4. Establish a personal brand

For example, if you love coffee and play, at least you have to do something. It's really important to share experiences. You go abroad to play, go to a lot of coffee shops, take a lot of photos, this is level 1: at least let people know that you love to visit coffee shops.

After drinking coffee, observe the style and mode of operation of the store, and put some experience on the Internet. This is level 2: let people know that you not only love coffee, but also let people know that you are committed to your observation.

It's not just one store, is it? After analyzing the stores and comparing several stores, you may get some regional experience. May be like flavor experience, may be like the market at this stage and the possibility of the future. This takes it to a higher level: let people know that I not only drink coffee to shop, but also try to speculate on the operation of the market in a larger pattern. This is at least Level 3.

If you have done all this, you will systematically buy a few bags of beans in each store, and then come back to do a serious briefing, have a sharing meeting, make coffee and tell stories, and count and sort out the experience of the above Level 3. This is Level 4.

Of course, there will be higher level. For example, the presentation of self-style, the establishment of the audience, and so on.

When you accumulate enough photos, articles, and shares, I believe you will also begin to hope to take better photos, write better articles, and make the speech process more attractive, and you will explore and refine the skills you need; even if you find that a language is not enough, you must strengthen your English and catch up on Japanese. At this time, you will naturally slowly form a personal brand-if you think about it, isn't that what a lot of industry bigwigs look like?

People who want to take your class, people who want you to teach, people who want to visit your store, people who want you to give a speech, people who want you to be a consultant, they will definitely search you on the Internet, because they don't want to step on mines. It can't be wrong to leave some clues for these future opportunities. Of course, these do not have to go to the store to share, some people like to do the self-dialogue of their own brand management observation. Anyway, work hard on a topic, do it in depth, enough materials, push the boat along the river, the strength is easy to come up.

These processes really take a lot of time. The higher the Level, the more time you spend: because you have to spend time organizing materials, studying (meaning no time off), and even thinking of marketing strategies to help your 'self-brand' grow and find ways to sell it for good money. Then, you will find: damn it, I am not starting a business.

Want to transform? The editor's advice is: you don't have to open a coffee shop, but you must start a business.

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