Intellectual coffee blooom coffee intellectual intelligentsia coffee beans

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Intellectual Coffee has a unique way of buying raw beans. A few years ago, it was almost impossible for an independent coffee shop to buy raw beans directly from raw bean producing areas. Due to the constraints of time and money, the only way is to buy through agents. However, this approach has many disadvantages to producers and buyers, because of the structural problems of the industry. On the whole, farmers and producers have no choice but to rely on intermediaries. Intermediaries have been using the information gap between the two to make exorbitant profits for years. Farmers can only keep cutting prices to maintain the market competitiveness of raw beans, while buyers often buy raw beans whose quality has not passed the test.

This malady made Doug determined to break the convention and buy raw beans in person. When Doug started the direct trade of raw beans, intellectual Coffee was just founded and had not yet gained a foothold, but Doug did not give up and struggled for several years, finally in early 2003, successfully signed the first paper direct trade contract, and began to introduce a large number of raw beans in 2008. Now, more than 20 coffee farms have maintained a stable and close direct cooperative relationship with them, several of which are exclusive transactions.

Direct trade guarantees the income of farmers, allowing them to focus more calmly on improving the quality of their crops and not suffering without a livelihood. While the company continues to grow, Doug is very happy to be able to ensure high-quality crops and help coffee farms in need. He hopes that more and more people will appreciate fine coffee in the future.

One-on-one ordering service

In addition to coffee, intellectual coffee is also served in a different way from ordinary coffee shops. Take the Venice branch as an example, each side of the coffee bar has a working space for two or three baristas to work at the same time. After checking out at the cashier, customers can go to the coffee bar to order food from the barista in their own order, similar to the way we usually wait for a number to be called when we go to the bank. Here, it is common to wait in line outside the door, and if you encounter a rush hour, you should be prepared to wait for more than 30 minutes. The Venice branch has nine baristas and four barista deputies, as well as three cleaners.

The space design of the Venice branch chooses baristas as the center, although it may be a little uncomfortable for some guests, but if we give priority to the convenience of baristas' homework, we will naturally be able to buy the most perfect coffee for customers. on the other hand, maybe this is the thoughtful expression that intellectual Coffee attaches importance to customers.

Intelligentsia of the United States, a must-try supplier of high quality coffee beans. Founded by Doug Zell and Emily Mange, they moved to Chicago from San Francisco in 1995 to open a local coffee bean and tea supply retail store to provide local coffee shops with fresh and high-quality coffee beans, tea and machine utensils. Twenty years later, in addition to its headquarters in Chicago, Intelligentsia has also opened stores in Los Angeles and New York, supplying good beans and tea to the United States and Canada. With the growing popularity of Intelligentsia in recent years, Cucus, an independent coffee shop in Hong Kong, has introduced their products, so that we can enjoy the elegance of high-quality coffee beans in Hong Kong. While searching for suitable and excellent coffee farmers around the world to buy beans, Intelligentsia will also cooperate with coffee farmers to ensure that they will not exploit the interests of farmers. On the contrary, they will try their best to improve each other's farming achievements and ensure the quality of coffee beans.

Intelligentsia has a sustainable development project called Black Cat Project, which focuses on discovering the best beans to supply coffee shops for making espresso (Espresso). As there are many espresso beans made from different sources, Intelligentsia will instead look for a single source of high quality, even small coffee fields or variety beans, so that customers can taste coffee that reflects the unique local color. These small quantities of coffee beans are roasted independently, based on the characteristics of individual coffee beans, so Intelligentsia works continuously with coffee farmers around the world to discover high-quality coffee beans.