2019 coffee bean price list _ 2019 Yunnan coffee bean purchase price _ will the coffee price rise this year?

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In August 2019, the Chinese coffee bean price index began at 16.51 yuan / kg, slightly higher than the international coffee futures price index of 15.91 yuan / kg. The highest price appeared on August 1 at the beginning of the month, reaching 16.51 yuan / kg, the lowest price reached 15.56 yuan / kg on August 30 at the end of the month, and finally closed at 15.56 yuan / kg on August 30. Throughout August, the Chinese coffee bean price index has been falling, but the price has always been higher than the international coffee futures price.

Question1: why did coffee prices fall all the way in August?

Coffee prices lacked fundamental guidance throughout August, but were dragged down by the devaluation of the Brazilian real and high bearish sentiment in the market, causing prices to fall all the way. The domestic coffee price index is affected by the international coffee futures price, so it is difficult to avoid it and follow it all the way down.

Question 2: why is the Chinese coffee bean price index higher than the international coffee futures price throughout August?

In August, the RMB exchange rate depreciated sharply, even breaking the 7.0 integer mark. The devaluation of RMB means that in the international market, the same number of coffee beans need to spend more money, so the domestic coffee price is always higher than the international coffee futures price.

In recent months, news about coffee has appeared frequently in the major media. First, tea from Xi Cha and Nai Xue launched coffee products, and then Starbucks and Nestl é, the two major coffee market leaders, launched new series of products one after another. Luckin Coffee, who has the best capital in the coffee field, finally went to the IPO in the United States, and the latest news is that after Coca-Cola and Vitasoy announced the launch of coffee drinks, Nongfu Spring also joined the scuffle in this coffee market. After years of relatively steady development, 2019 seems to have become a new year for the resurgence of domestic coffee.

Market competition

The domestic coffee market seems to be accompanied by this long spring ushered in a new opportunity. In addition to the original competitors, a number of brands that do not belong to the field of coffee drinks have also announced their high-profile entry into the coffee market.

On March 22, Xi Tea announced a new online coffee drink, which was launched in four stores in Beijing, Shanghai, Guangzhou and Shenzhen. Since products such as soft European bags and pubs have just been launched, the launch has only attracted attention at the fan level. In fact, Nai Xue Kui Tea, which is the leading brand of new tea with Xi Tea, also launched its coffee product about a month ago, which also did not attract a lot of attention. At this time, the market does not know that this is just the prelude to the resurgence of coffee.

In April, a number of brands announced to enter the ready-to-drink coffee market. These include international beverage giant Coca-Cola and Hong Kong's well-known beverage brand Vitasoy. The latest news on May 9 is that Nongfu Spring, a domestic beverage brand, has also announced the launch of four new carbonated drinks with coffee ingredients.

In addition to these "outsiders", Starbucks and Nestl é, which have been in the coffee world for many years, have also moved frequently recently.

Starbucks is back on the road of product research and development after the surrounding products are more popular than coffee. In April this year, eight new series of "play ice tunes" were launched in one breath. Although outsiders believe that this is a cross-border product aimed at the domestic new tea market, there are still three coffee-based drinks. And its cold series then reappeared on the menu.

In February this year, Nestl é launched 24 new Starbucks coffee products, including coffee beans, ground coffee and capsule coffee, after officially partnering with Starbucks to establish a global coffee alliance in August last year. In April, Nestl é launched three new types of fruity cold-flavored coffee and opened a Beijing-flavor coffee flash store in Beijing.

Luckin Coffee, who has always been a "challenger", will also be listed in the United States. The company with the best capital in the coffee circle will have more capital to help it develop, and it has not forgotten to launch new products, including coffee. Online, there are more domestic or imported coffee brands competing for this part of the market.

Prospect of development

Many brands have entered the coffee world, and the old brands are busy consolidating them, which is bound to set off a new round of competition. Since Nestle coffee entered China, the domestic coffee market has developed for more than 30 years. However, surveys from institutions show that for coffee, China's market is far from saturated.

At present, China's coffee market is entering a stage of rapid development. According to Luckin Coffee's prospectus, China's per capita coffee consumption in 2018 is 6.2 cups. Compared with developed countries, China's per capita coffee consumption is only 1.6 per cent of that of the United States. The market size of China's coffee industry in 2018 is 56.9 billion yuan. With the improvement of Chinese people's living standards and the growth of awareness of coffee culture, coupled with the huge demographic dividend, may stimulate domestic coffee consumption. It is estimated that China's per capita coffee consumption will be 10.8 cups in 2023, and the coffee market will be 180.6 billion yuan.

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