What's the difference between capsule coffee and premium coffee? what's the taste and flavor?

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The word convenience is unlikely to have anything to do with the third wave of specialty coffee, which has so many details, including "origin,""roasting,""extraction method,""sustainability," etc., which is usually what you associate with specialty coffee.

As a result, capsule coffee, which imposes a greater burden on the environment, is often despised by third-wave coffee fans.

But as consumers increasingly move toward convenience, both specialty coffee and capsule technology need to find a way to overcome this change. After all, this is a market trend, and if you don't do it, you will lose a lot of business.

Extension: Why does coffee need to exhaust beans? What does growing beans mean to us?

Understand the capsule coffee consumer groups

In 2017, the National Coffee Association (NCA) noted that fewer than 30 percent of adults brewed coffee using single-cup coffee makers, but don't get too excited-you might think that includes V60 filters, Kalita, or other hand-brewed methods, but the NCA actually counts single-cup coffee makers as a separate category.

In this case,"single-cup coffee machine" usually refers to capsule coffee, such as Keurig, Nespresso.

The same report notes that single-cup coffee machines are becoming more common in homes, businesses and even hotel rooms.

So why is capsule coffee becoming more popular? According to a 2017 survey of adults in the United States, Britain and Germany:

"Easy to make coffee" is the main reason for choosing capsules in the UK and the US, followed by Germany.

"Coffee taste" is the main reason why Germany likes capsules, and Britain and America are secondary reasons.

"Quality" and "value for money" are the third and fourth considerations of these three countries in selecting capsules.

In other words, capsule coffee for these groups is consumers looking for delicious coffee and want to meet the value-for-money characteristics. And does that really sound so offensive to fine coffee lovers?

Fine coffee lovers usually seek high quality, delicious coffee. You'll see them sipping espresso or sipping drip-filtered coffee, paying attention to where the coffee comes from and how extraction affects aroma and flavor, and they're happy to pay more for premium beans.

The only difference is that both groups value convenience. While drip coffee is still the most popular way to brew, single-cup coffee machines are not far behind.

So the author asks: "Can boutique coffee lovers interact or even resonate with those who prefer to buy capsule coffee?" How do we all benefit from it?"

Capsule coffee innovation

Is it possible to make fine coffee into capsules? What will he look like? In fact, we all know.

In fact, the statements made by specialty coffee fans about capsule coffee are a bit strange: angry allegations of high production costs, non-recycling, long-aged coffee powder, future-grade coffee production, etc.

But capsule coffee technology is mature, just like instant coffee or even raw coffee. These days you can find recycled coffee capsules (although it's worth considering the environmental impact of producing them), and these capsules may even contain Panamanian geisha or COE grade coffee.

Fine coffee has a place in the capsule revolution. In doing so, it provides high-quality and sustainably sourced coffee to a high percentage of the population.

But there is still a problem:

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Should I use coffee capsules?

Capsule coffee is becoming more common, but is it suitable for coffee drinkers and stores?

You must first understand what people need to drink, will you use this capsule machine? Would you pay if there were capsules made from premium coffee? Could this be one of the options for a daily cup of coffee quota?

Be careful not to generalize everyone. You can't assume that everyone who drinks fine coffee has a hand machine at home. Similarly, you can't assume that people who drink capsule coffee must have a capsule machine at home. They may drink beans from the store, they may buy super coffee, and when there is so much choice, everyone will wonder if it is worth investing in.

In fact, fine coffee and capsule coffee do not have to be opposite to each other, the charm of coffee lies in its capacity is large.

Finally, I will briefly share the advantages and disadvantages of capsule machine with you:

advantages

1. Save time and effort, simple process

People who pay attention to quality, from the purchase of coffee beans, all the way to grinding, brewing and tasting, appliance maintenance and bean preservation must not be careless, but also more able to control the coffee flavor they want. But if the time is not enough, or suddenly there are a large number of visitors, company customers, slowly grinding beans hand red will be more troublesome, capsule coffee machine process faster, although not the best but it is the choice.

2. coffee flavor

This is both an advantage and a disadvantage. If you are only used to a certain coffee flavor, or just need caffeine to refresh, you can buy and store in large quantities, without going out shopping, and it also echoes an advantage of saving time and effort. However, if you like to drink different coffee flavors, you may feel that there are too few choices or not to your taste, and it will cause waste if you don't finish it.

3. extensibility

Capsule machine can also be used for tea, chocolate, milk tea and other drinks, if you want to change the taste, this is also an option.

disadvantages

1. Coffee beans are opaque in origin

Since the process of capsule coffee is opaque, when you get it, it is already in the capsule state, so you cannot confirm the complete origin information, authentication and other details of this batch of coffee beans.

2. Capsules are not universal

Anyone who has bought a home printer knows that the manufacturer earns money for ink and other consumables, rather than relying on the printer itself, so each capsule coffee manufacturer has its own specifications, so that you can only use their capsules after buying the machine.

3. Maintenance of machines

Whether the brewing water of the capsule machine is filtered water or boiled water, minerals may remain in the machine pipeline for a long time, so maintenance and cleaning are very important, not only affecting the flow rate of water, but also related to hygiene issues, and cleaning maintenance also requires the purchase of specific cleaning agents.

In fact, ear-hanging coffee is a good choice, not only convenient but also tastes good, you can also put ear-hanging into a time-saving and labor-saving choice to satisfy the mouth!