Do you know anything about Chinese coffee history?| How much coffee is consumed in China?

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When the French built a railway from Hanoi, Vietnam to China in the 1880s, they brought their favorite cafe to China. Up to now, coffee has been developing in the Chinese market for more than a century. Today, cafes that can be seen everywhere in the streets have become a new place for people to talk and relax, and coffee has really become a part of Chinese life.

After entering the 21st century, with the rapid growth of China's economy, the continuous improvement of people's quality of life, the increasing diversification of drinks, and the gradual connection of coffee with fashion and modern life, coffee consumption has increased rapidly and formed a huge potential consumption market.

According to statistics, at present, coffee consumption in China has remained between 30,000 and 40,000 tons in recent years, with an annual market growth rate of 10% and 15%. It is expected to become the most potential coffee consumer in the world. It is predicted that China's consumption will reach 120000 tons, and the market retail sales will reach tens of billions of yuan. The growth rate of the Beijing market is as high as 18%. There are 13600 cafes and 2200 coffee-related enterprises across the country, with 500000 employees, and the scale and attractiveness of its consumer market.

From 2010 to 2015, coffee was consumed in Chinese cities, with an average of 4 cups per person per year, and only 20 cups per person per year even in big cities such as Beijing and Shanghai. In Japan and Britain, each person drinks an average of one cup of coffee a day. Japan and Britain are both famous tea culture countries in the world, and have developed into a huge coffee market. China, which has a strong tea culture, has broad coffee consumption potential and is becoming the largest coffee consumption market in the world.

In many large and medium-sized cities in China, the number of coffee professional places is growing at a rate of about 25% every year. Precisely because China's coffee market is in its infancy, China's coffee consumption is growing at an alarming rate, which means that a huge opportunity has come, meaning that there are more opportunities and greater profit return space. Therefore, the potential of the industry is unlimited.

With the development of Chinese consumers' pursuit of coffee quality, the online penetration of boutique coffee is also increasing. Although people in first-and second-tier cities are still the main consumers of boutique coffee, urban line-level coffee is sinking obviously, and online boutique coffee makes up for the lack of offline stores in low-line cities, and meets the demand of low-line urban people in pursuit of boutique coffee.

In addition, from the 2018 online coffee categories, coffee consumers are no longer limited to instant coffee, the repurchase rate of capsule coffee, coffee powder / beans, coffee liquid and other categories is much higher than other categories. Offline, boutique coffee is also gradually coming out of the niche market and becoming more and more popular among Chinese consumers.

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