COE Cup of Excellence| COE Cup of Excellence Overview Cup of Excellence Competition Flow

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Overview of the Outstanding Cup

The Outstanding Cup is the most prestigious competition and auction of high-quality coffee. The rigorous scrutiny of the excellent cup of coffee is unparalleled anywhere in the professional coffee industry. Every year, thousands of coffees are submitted to auctions and sold at high prices at global online auctions, with most of the auction proceeds pocketed by farmers.

The excellent Cup Competition creates the integrity and transparency of the coffee industry and ensures the value of winning coffee. Each sample participating in the competition was assigned a number that only the auditor knew, and each member of the jury drank coffee from a blind cup. In addition, each batch records the whole process so that the winning coffee can be traced back to the farm and precise micro-batches.

Since 1999, the COE program has set standards for farmers to get higher premiums from their model coffee. It continues to build a more transparent infrastructure to provide farmers with the tools they need to improve their farm economic models. COE raises money for coffee growers in coffee-growing countries and motivates and motivates farmers who know that their hard work and hard work can be recognized and financially rewarded.

Excellent Cup competition process

The competition is very strict, and industry experts conduct cup evaluation in three stages: first, a national jury of about 12 qualified jurors from the country of origin, and then an international jury of about 20-25 experienced jurors from around the world. A competition with 300 entries produced an average of 9000 analyzed coffee cups, and each "top 10" coffee was used at least 120 times. This process ensures that elite high-quality and consistent coffee enters the COE auction.

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