How about Blue bottle Cafe? American Blue bottle Coffee chain

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Front Street-American Blue Bottle Boutique Coffee

There is no WiFi, only serious coffee makers and good coffee; the brand identification system does not adopt the dark brown of coffee beans in the conventional impression, but uses the opposite lake blue; all stores do not even have the word "Coffee", they are identified by simple blue bottles, only regular customers know that there is coffee here.

Although it only started in 2002, it has an irresistible temptation for Silicon Valley investors, such as Twitter co-founder, Flickr co-founder, and former Google executives; It has not yet formed but in just a few years it has become a threat to coffee giant Starbucks, once known as the "Apple of the coffee world", reshaping today's coffee culture with the posture of the third wave of coffee black horses.

Blue Bottle Coffee was founded in 2002 on the West Coast of the United States. Its brand name dates back to the 17th century. Legend has it that at the end of the 17th century, Turkish troops swept through Vienna and a warrior named Franz George Kolshitsky saved the city from danger.

When the Turks were forced to evacuate, they left behind a pile of strange bags believed to be camel feed, but Kolshitsky knew at a glance that these were not feed, but coffee, so he used the money awarded to him by the mayor of Vienna to buy coffee and opened the first Blue Bottle Coffee in Central Europe.

So the seminal name was carried on in the 21st century by a "coffee maniac" and began another new chapter in coffee history. In addition to regular Italian food, the store also offers hand flushing, Japanese siphon, ice drops. Home-roasted organic coffee beans must be discarded if unused for more than 48 hours, expensive coffee machines used, and a laborious and time-consuming hand-brewing process made on the spot...

The final result is a taste that is hard to match in the "assembly line products" of ordinary chain coffee shops, which surrounds the hearts of a large group of coffee lovers. In an environment where other coffee shops are trying to save money, Blue Bottle's move is full of bold symbolism and allows Blue Bottle to tell the world: "At Blue Bottle, serving coffee is a sacred thing. We don't talk about it on paper, but we do it directly for people who really love coffee."

That's why Blue Bottle gets so many fanatics calling it open, why even fast-paced Silicon Valley people are willing to spend at least an hour asking for a sip of Blue Bottle coffee, and why they always see different faces punching in Blue Bottle stores on social platforms.

Magic products are like this, always inspiring positive, interactive, and even heated discussions between customers. One comment said,"Blue Bottle does the ultimate in product." Others said,"Think of every cup of coffee as a work, which is unimaginable in other chains. Blue Bottle is the trump card against chain coffee shops."

In brief: Qianjie is a coffee research center, happy to share knowledge about coffee with everyone, we share it without reservation only to let more friends fall in love with coffee, and there will be 3 low discount coffee activities every month, because Qianjie wants to let more friends drink the best coffee at the lowest price, which is also the purpose of Qianjie for 6 years!

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