Xi Cha responds to rumors about the purchase of Lele Tea what is the relationship between Lele Tea and Happy Tea
2021 is the year when the new tea market is active.
First, round after round of financing, according to the article "New consumption Internal reference", there were 15 financing cases for tea brands in the first half of 2021, the disclosed amount was more than 5 billion yuan, and the number of financing events and the disclosed amount were higher than the whole year of 2020.
Then it was officially listed in Hong Kong as the "first tea share" on June 30, with a price of HK $19.8 per share. But the good times did not last long, it broke on the day of listing, and the stock price continued to decline.
On the evening of July 19th, Guanchao New consumption reported an exclusive news that both Xi Tea and Yuanqi Forest wanted to buy Lele Tea valued the channel value of Lele Tea and gave a valuation of 4 billion yuan.
According to Xicha's annual report released in February this year, by the end of 2020, Xicha had landed 695 stores in 61 cities at home and abroad.
In response to the news, Xi Cha founder Nie Yunchen responded on moments: "the news is not true. I did have contact for a period of time after being introduced by the middleman. However, after an in-depth understanding of the internal situation, business data and situation, it has been thoroughly, completely and resolutely abandoned.
On July 20, the topic of "Xi Cha responds to the acquisition of Lele Tea" went viral on Weibo. In this regard, the relevant person in charge of the Lele tea brand said that the false news, the current independent development, good management, there is no intention of mergers and acquisitions. The person in charge of Yuanqi Forest responded to a reporter from the Beijing News that the matter was not true.
In response to this hot topic, netizens' response was very humorous.
As of July 20, 2021, the Lele Tea brand has opened more than 70 stores nationwide, according to its website.
The Lele Tea brand was founded in Shanghai in December 2016. Similar to Nai Xueyu tea, the stores under this brand are all directly operated stores, without any form of joining agent, is a new tea brand focusing on "tea + soft bag". In June 2017, with "dirty bags" and "dirty" elements of tea, the Lele tea brand successfully out of the circle, leading the industry trend.
According to a report in the International Finance News on July 20, the recruitment message recently released on Lele Tea's official Wechat account mentioned that by the end of June this year, it had 73 directly operated stores and increased its horsepower to develop new stores.
Looking up the brand of Lele Tea on the Tianyanchu website, it can be seen that Lele Tea has completed four rounds of financing, the most recent of which is the strategic financing for July 26, 2020. The previous round of Pre-A financing of 200 million yuan was completed on April 3, 2019.
According to the "Analysis report of Top 100 Catering Enterprises and Top 500 restaurants in 2020" released by the China Cuisine Association on June 8 this year, Shanghai Chatian Catering Management Co., Ltd., to which Lele Tea belongs, ranked 74th.
It is worth noting that Lele Tea was exposed to plagiarism in 2019. After Lele Tea released a series of new products on its official Wechat account, some netizens responded that it "tastes ugly".
Careful netizens found that not only the names are similar, but also the design and product mix have a very high degree of similarity.
With the increasingly fierce competition in the new tea industry, no matter which new tea brand wants to occupy a larger market share, we can see the intensity of the new tea market only from this happy tea response to the acquisition of Lele tea.
Photo source: Lele Tea official website, official account, Internet
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