Current situation of Coffee Agricultural Market in 2020 Strategy and Plan of Coffee planting in WCR World Coffee

Coffee agriculture in 2020

In 2020, the world is subjected to an unprecedented test, and coffee agriculture is no exception. The global pandemic is an indisputable testament to the resilience of diversity, whether we are talking about the supply chain of individual coffee farm roasters, the global economy as a whole or coffee genetic diversity. Coffee companies need to build resilience to thrive in the 21st century. In the 21st century, this will require innovation and creativity throughout the value stream, from small family farms to global retail giants. The saplings put into the land today will all bear the full impact of the climate crisis in the next 30 years. The supply chain begins with coffee saplings, which means that everyone, from farmers to coffee pickers, to buyers, to roasters, to consumers, will be affected by changes in coffee plantations. Our optimism about the future is unshakable. Despite the great challenges and uncertainties in 2020. 217 coffee companies account for 1/5 of the global coffee market-to ensure the sustainable future of coffee continues to support science and innovation.

Innovation creates business opportunities that did not exist before

Innovation creates business opportunities that did not exist before, enabling us to solve previously unsolvable problems, expand solutions, or create entirely new products and markets. The importance of innovation to coffee industry is no exception. Farmers need better plants and better information. Thrive in an increasingly volatile market. Enterprises also need these in order to ensure future supply and maintain stable cup quality. To improve the welfare of farmers and meet the needs of the world. In the face of the climate crisis, meet the world's ambitious sustainable development goals. Innovations such as variety identification tracking allow farmers to reduce their risks and provide bakers with new tools to ensure quality and develop new products.

2021-2025: a New Global Strategy

In 2020, as the world huddled in a global pandemic, WCR conducted an extensive consultation. To understand the common concerns and priorities of major coffee producing countries, green coffee suppliers, and other countries. To provide the basis for the formulation of our agricultural R & D strategy for 2021-2025, the consultation process included 137interviews with 896 stakeholders from around the world. This includes from the CEO of the coffee roasting company to others, from the CEO of the coffee roasting company to the national government of the producing country.

Building on the groundwork done since the launch of WCR in 2012, a new strategy has been developed to establish a global network for cooperation with national R & D projects, to establish a global network for variety testing, and to carry out important work.

Support the specialization of coffee seed value chain, improve coffee seed value chain, improve national competitiveness and promote diversity of origin.

In 2021-2025, our strategic goal is to protect the diversity of origins in the face of climate crisis. Protect the diversity of origin in the climate crisis and speed up the innovation of coffee agriculture. Improve productivity, profit margins and climate adaptability, improve quality in key market areas, mitigate supply risks, and promote climate issues in 11 strategic countries. Priority is given to diversity of origin to ensure that the coffee industry gets unique flavors that coffee drinkers want and on which coffee companies rely. The unique flavor that the drinkers need and the coffee enterprises rely on, and distribute the economic benefits of coffee to the coffee farmers of the main producing areas.