How about Tim Hortons's first physical store in Shenzhen? Tims coffee quartet Fuyun latte taste

After the first store in Guangzhou, Tim Hortons will also come to Shenzhen.

On July 22, Tim Hortons announced on its official public account that Tim Hortons has come to lay out the Chinese coffee market again, this time to open a store in Shenzhen.

Shenzhen's first Tim Hortons location map

According to official sources, Tim Hortons, an exclusively invested Canadian coffee brand, will open on July 24. The first Shenzhen store is located on Floor B1 on the east bank of Happy Harbor, Bao 'an District.

In terms of site selection, Tim Hortons, as the first store in Shenzhen, chose the address in Happy Harbor, which is a contemporary art and cultural district with perfect integration of sea view, park, ecology and commerce. Tim Hortons hopes to combine with this cultural and tourism landmark project and provide consumers with a cup of delicious coffee at the same time.

In terms of store decoration style, Tim Hortons Shenzhen first store adopts the design style of the brand founder's classic ice hockey track goal story, i.e. the iconic hockey door handle device at the entrance.

Shenzhen's first Tim Hortons signature hockey styling door handle device

Anyone who knows anything about the brand should know the relationship between hockey and Tim Hortons founders.

For more information about Tim Hortons brand and founder stories, see this article: Coffee brand Tim Hortons story (click on the title blue word to jump to the full text).

Tim Hortons founder Tim Hortons

In the interior decoration, Tim Hortons also decorated the ceiling with red drawstrings, intended to connect everyone together and transmit warmth together.

Indoor can also see the word "Shenzhen" dot matrix lighting device. It is understood that in order to adhere to the concept of environmental protection and green, Tims dot matrix lighting device is made from coffee grounds recycling, and then rearranged the words "Shenzhen".

Shenzhen's first Tim Hortons "Shenzhen" dot matrix lighting device

Tim Hortons also drew a cartoon illustration on the side of the indoor wall, showing the production process of Tims coffee beans.

Shenzhen's first Tim Hortons indoor cartoon illustration

In addition to daily drinks, Tim Hortons also launched Tims must-drink list_Quartet Cloud Latte, including oatmeal cloud fresh extract, coconut forest cloud fresh extract, jumping sugar chocolate flavor Tianle snow and so on.

Tims must-drink list quartet cloud latte

It is worth noting that in August this year, Tim Hortons and Tencent E-sports strategic cooperation will be further upgraded, the first upgraded version of the E-sports coffee flagship store will also open in Shenzhen.

The first upgraded version of Esports Coffee flagship store

The flagship store is an important part of the strategic cooperation between Tims Coffee and Tencent E-sports. It is a further expansion of the first Shanghai E-sports theme coffee shop last year. Meanwhile, Tims hopes to provide consumers with a strong social attribute of "E-sports Life + Coffee" through the extension of E-sports scenes.

The first upgraded version of Esports Coffee flagship store

Tim Hortons said that the follow-up will start from several aspects such as clerk clothing, service speech, theme goods, etc. and incorporate more e-sports elements into it.

In fact, Tims had previously announced plans to open 200 new stores in 2021 and 1500 cafes nationwide in the next few years.

Tim Hortons, as Canada's national coffee brand, is known as the "legendary cafe in North America", and in the early days, it won a large number of consumers with "good coffee and low price".

In February 2019, Tim Hortons opened its first store in Shanghai, China and officially entered the Chinese market. When it first entered the Chinese market, its price positioning ranged from cheap coffee to Starbucks, with most products ranging from 15 to 30 yuan.

The following year, Tim Hortons received exclusive investment from Tencent and said it planned to open stores in more cities, with the South China market being an important area for them to open stores. In the early days, Tim Hortons core stores were mainly in Shanghai and East China, and then opened their first stores in cities such as Beijing and Zhengzhou.

On February 4 this year, Tim Hortons officially announced its entry into Guangzhou on its official official account, marking Tim Hortons 'first entry into the South China market. For details, see this article: The First Shop! Tim Hortons is coming to Guangzhou! (Click on the title blue word to jump to the full text).

Tim Hortons first Guangzhou store

Now, five months later, Tim Hortons is opening its first store in Shenzhen, which means stores in South China are planned to expand further. It is understood that Tim Hortons will speed up the opening of stores in Guangzhou, Shenzhen and other cities. It is estimated that about 40 stores will be opened in Guangzhou and Shenzhen in 2021.

On June 17, Tim Hortons announced that there are 200 Tim Hortons stores in China, but Lu Yongchen, CEO of Tims Coffee China, said: 200 stores are not just a store number for us. In the future, we will accelerate the store layout, bring more optimized products and services to consumers, and help develop diversified development of Chinese coffee market.

Up to now, Tim Hortons Coffee has spread in many cities, including 12 cities in East China, South China and Southwest China, and is expected to add 200+ stores this year.

* Photo source: Tims Coffee Public Number Network

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