Is the coffee business good after Starbucks launched the smallest mobile coffee shop car to convert the coffee car into a coffee car?

Starbucks has the smallest mobile coffee shop.

According to a foreign media report, Starbucks in South Korea is working with MINI, a British car brand, to create the smallest mobile Starbucks coffee shop.

The smallest mobile Starbucks coffee shop director is like this 👇

It is understood that the Mini+Starbucks Brewing Car Action Coffee car project launched by South Korea's Starbucks and British car brand MINI is to celebrate the launch of Mini Convertible Cooper S. The two sides combine Starbucks coffee flavor with Cooper S with a stylish lifestyle to create the smallest mobile Starbucks coffee shop.

The coffee car also includes the convertible, as well as the three-door and five-door Cooper S.

Judging from the design shape of the picture, the smallest mobile Starbucks coffee shop is equipped with coffee machine equipment directly in the trunk of the car, while the convertible adds planks to the seat area so that the vehicle can be directly transformed into a work bar.

However, MINI, the British car brand, said it had no plans to extend the partnership to other markets and that the campaign would only be launched in South Korea.

In addition, the business location of the mobile coffee truck has not yet been announced, but the event has been launched on IG, and related news shows that by July 30, the event will select 10 lucky applicants from South Korea, who will be able to designate a location where one Mini coffee truck will serve drinks and coffee and receive a 100000 won Starbucks gift card.

According to public data, Mini is a car brand held by BMW after it was launched by the British Automobile Company. The car brand is a small hatchback that is popular all over the world and full of personality. It was launched by the British Automobile Company (BMC) on August 26th, 1959. In the history of more than half a century, Mini has achieved great success. When production of the old Mini stopped in 2000, BMW, the new owner of the Mini brand, announced an inherited version of Mini and branded the new car as MINI (all capital letters).

The brand MINI is also loved by many young people because of its unique design style. The launch of the Action Cafe in conjunction with Starbucks in South Korea is undoubtedly a new and innovative way, but it is a pity that the event is only launched in South Korea, otherwise it will be a popular punch-in destination again.

In fact, there has always been a close relationship between the automobile industry and the coffee industry, and mobile coffee cars have been very popular in recent years.

As early as August 2015, the world's first MINI car-themed coffee restaurant opened in Shanghai.

On the other hand, Ji Coffee under SAIC Group, which focuses on the combination of coffee and cars, has also upgraded the traditional 4S store into a car life hall, so as to better provide life services for car owners.

On December 12 last year, Nai Xue's tea launched a time-limited creative pop-up coffee car, which attracted the attention of many consumers because of its shape.

In January this year, two post-90s men from Urumqi, Xinjiang also flexibly used the car trunk to start a business-moving the coffee shop into the car trunk.

A post-90s man in Tianjin also used a car to transform a mobile cafe.

In addition, McDonald's launched a McCoffee new energy mobile coffee car in April this year.

I have to say, in today's diversified market, it is really a good idea to combine the automobile industry and the coffee industry to innovate. The cost of selling coffee by mobile coffee cart is lower, and it is also possible to manage coffee while traveling, which sounds very trendy and free and easy.

* Image source: Internet

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