Starbucks and Nai Xue all started to sell alcohol and tea. How do you change the beverage industry? Three business models of bars

The holiday does not drink, the road of life is in vain, night falls, one person relaxes and two people chat for fun. Have a drink, a way to enjoy life and reduce stress for fast-paced and dreary work. I'd like to talk to you about the bar today. Where does the name bar come from? What are the modes of bar operation now? What kind of coquettish operation is the combination of coffee and wine? With these questions, let's start today's article.

Bar-historically, it was a public place for social drinking. A bar is synonymous with a pub and is called bar in English. It originated in the period of the western development of the United States.

Small Theatre Story:

At first, in the western United States, cowboys and robbers liked to drink in taverns. As they all came on horseback, the tavern owner set up a crossbar in front of the restaurant to tie the horse. Later, cars replaced carriages, the number of riders gradually decreased, and most of these crossbars were removed. A tavern owner was unwilling to throw away the crossbar, which had become a symbol of the pub, so he took it down and put it under the counter. Unexpectedly, it became a good place for customers to rest their feet and was loved by customers. When other pubs heard about this, they followed suit.

Each bar has its own personality and equipment needs, but most of them usually focus on a variety of drinks, snacks and light meals. Nowadays, there are more and more types of bars, but they can be roughly divided into three types: traditional genetic bars, self-built bars and brand development bars. Today, let's explore the mysteries behind the three types of bars with Dading.

The first kind: traditional gene bar

Such representative brands are Helens, Taohuli, Erma Tavern and so on. These brands are new milestones in China's nightlife culture. Now there are a certain number of chain stores, but the differentiation is more obvious.

Helens Bistro, founded in 2013, is one of the largest integrated music entities in China-United Culture Group. The integration of music, literature and art, Sichuan cuisine and bars creates a new one-stop entertainment experience.

Walnut is a typical music bar. Soon after its opening, it was reported by Phoenix Satellite TV and other media because of its high popularity, and was selected as one of the top ten concept restaurants of 2013 by delicious know-how magazine. Walnut after nine o'clock is called a major feature of walnut, and the performances of various artists are very popular.

Yi Ma Tavern was founded in November 2014. as of May 2021, it has 4 direct stores in Chengdu and nearly 200 franchise stores in the country. it is one of the representative taverns of nightlife in Chengdu. In Sichuan dialect, "Erma" refers to the state of slightly tipsy drinking, and the tavern perfectly combines Sichuan characteristics with night leisure culture.

The second kind: wine enterprises build their own taverns.

Tsing Tao Beer 1903 is a brand of Tsing Tao Beer Factory and an important part of Tsing Tao Beer Group's "Community Bar Project". Just two days ago, Qingdao Jiaodong International Airport opened three TSINGTAO1903, passing the fireworks fumes of Qingdao to friends at home and abroad in the beer foam, establishing a happy connection between home and the world for tourists, adding new impetus for richer and more tasteful business exchanges between Qingdao and the world.

Not only does Tsing Tao Beer open a store offline, but Yanjing Beer, who works with current popular idol Cai Xukun, also has about 200 Yanjing Beer community liquor numbers in Beijing, selling a variety of fresh raw pulp beer, white beer, yellow beer, fruit beer and so on. The aim is to be "more approachable", better meet the individual needs of consumers, and attract more young consumer groups.

The main purpose of the offline opening of a winery is to build a platform that can interact with consumers, understand their emotions, and understand their consumption experience. It is also an attempt to establish a new possibility of profit through this kind of offline opening, as well as for the promotion of their own brands.

The third kind: offline catering brand expansion

If you want to drink coffee and drink in Shanghai, then you must not miss the Starbucks Reserve Roastery Shanghai Starbucks Zhenxuan Bakery! A full 30000 square feet can accommodate coffee roasting and brewing. Drink coffee on the first floor, the second floor is the paradise of alcohol, the wall of wine bottles is very spectacular. Bar Mixato was first launched in Shanghai in October 2019 and is the second store in the world after New York.

It is worth mentioning that the Shanghai Starbucks selection Bakery will bring you a new creative feature on 8.14-8.29.

In the Starbucks partner Creative drink Competition-Shanghai Bakery Station held in May this year, a total of 19 partners called 38 cups of creativity to participate in the competition. The winning [5cm per second], [pineapple tea Wana Dali] [vanilla golden palm mandarin duck] are all on the special menu.

In addition to Starbucks, Naxue's tea has also come to the cross-border beverage industry.

It first opened three bars in Beijing and Shenzhen in 1919, named Nai Snow Wine House, also known as "Bla Bla Bar". Now it has been developed in Shenzhen, Guanzhou, Hangzhou, Wuhan, Shanghai and so on.

According to Nai Xue, the name of the bar is to simulate the situation of "blablabla talking all the time" when girls chat. In terms of positioning, it is mainly to provide night social scenes for female consumers between the ages of 25 and 35, so both the store design and the taste of alcoholic drinks tend to be feminine, which is very consistent with the taste and aesthetics of female customers. Caused many young women to recommend a variety of Nai snow winery products in a book in the life community.

Friends who pay attention to coffee should know that now more and more independent coffee brands are starting to make special coffee and wine, or "day and night wine" business model. It not only reduces operating costs, but also adds new experiences for customers.

The boundaries between the tea, coffee and beverage industries are becoming more and more blurred. To some extent, this kind of cross-border and all kinds of marketing can see the difficulties behind industry innovation in the current highly competitive new tea market. Seeking differentiated innovation and development is the biggest opportunity for development at present. What do you think of this? Welcome to comment and leave messages.

I'm Da Ding.

See you next time.