Why does litchi black tea have litchi flavor? Is seasoned black tea really tea? How to distinguish the characteristics of essence tea on the market?

When you eat vanilla yogurt or drink peach iced tea, you may not think of it as science. But there is a thoughtful science behind what you taste. It's a multibillion-dollar industry that aims to induce your taste buds to eat or drink as much as possible without knowing what's going on.

Givaudan is probably one of the largest companies that few people have ever heard of. They have more than 9000 employees in 45 countries. Their main business is to create flavors in nature through science. For example, they will take something as simple as strawberries and mix a bunch of chemicals together to recreate the taste. You don't need real strawberries.

The former director of FDA said that these smells "hijacked our brains."

These flavors create a "food carnival" in your mouth, says David Kessler, a former director of the Food and Drug Administration. The scientists in the video claim that they have not only copied the taste, but also "improved it". They actually say that their "Holy Grail" is a "taste so good that you can't resist" and even further confirm that they are trying to create an addiction. It's an "addictive smell." you want to "go back again and again."

That's why you can have a full meal at a fast food restaurant, but you're still hungry.

I don't know what you think, but when I ate a big plate of vegetables, I felt full. I don't want another bite. But when I eat some potato chips (which contain more calories than a plate of vegetables), I really, really want to eat more. These smells are the reason. Almost all other tea companies use "natural spices"

There are so many that we have rejected hundreds of months of demand for flavors that would not have been possible without seasonings such as raspberries, peaches and any other fruit. While it sounds like we're blowing our own horn (well, maybe we have a little bit), here are the ingredient labels of other major tea companies. If tea is considered healthy, why risk adding other rubbish?

Some scientists say that natural spices are safe, but we won't risk it.

To be fair, we love tea and have done a lot of research on this issue, but we must say that we are not scientists. Still, some scientists say these chemicals are safe to eat and drink. Although we are willing to believe this, we are not 100% confident that it is true. After all, everything is safe until further research shows that everything is safe. That's why we don't risk using these chemicals.

Our Madagascar vanilla tea uses real bourbon vanilla beans. Then we need to age the tea for six days to let the taste melt. Our Tippi Earl Gray uses pure bergamot extract, which comes directly from Italian citrus fruits. What we do is much more difficult and time-consuming, but whether it is also healthier, we think, tastes better.