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400 a cup of concentrate?! Obviously it is robbing money, but it can give you the feeling of VIP.

Published: 2026-08-10 Author: World Gafei

Last Updated: 2026/08/10, In the minds of many people, the price of an ordinary espresso is between 15 and 25 yuan. When Italians think 2 euros for a cup of espresso is outrageous, some Britons sell a cup of espresso for 50 pounds, with each sip like tasting gold. It's expensive to sell a cup.

In the minds of many people, the price of an ordinary espresso is between 15 and 25 yuan. When Italians think 2 euros for a cup of espresso is outrageous, some Britons sell a cup of espresso for 50 pounds, with each sip like tasting gold.

This is no ordinary store that can sell an expensive espresso. It is a Bugatti Veyron dealership run by the British luxury car dealer HR Owen Group in London's May Market area (Mayfair). According to reports, the store was originally limited to people who were invited to visit, but now even ordinary people can step into the store.

The coffee bar is named after Bugatti founder Ettore Bugatti Ettore Bugatti-Ettore's Espresso Bar. The menu next to the coffee bar marks the price of the coffee drinks offered, including an item called "THE ETTORE SHOT" with a price tag of 50 pounds, a gap of more than 10 times compared with other drinks.

According to the authoritative Australian automotive media DRIVE, this special cup of coffee will be packed in a specially customized carbon fiber cup to make the coffee fragrant and rich. The important thing is that such a cup of coffee costing more than 400 yuan turned out to be a ticket to the store's showroom and lounge. In addition, there is a special person to explain to you the information that can be searched on the Internet about the Bugatti Veyron brand and its products. Finally, you can't take the cup with you when you leave.

Come to think of it, people who spend more than 400 yuan on a cup of espresso may not be people who spend tens of millions of yuan on a Bugatti sports car. They may want to experience VIP services.

Also a cup of espresso, a coffee shop in Italy, which had previously been reported by the coffee workshop, sold for 2 euros a cup, and consumers thought it was too expensive, so they called the police. Even if the price was marked on the electronic menu but not on the physical menu, the cafe was fined 1000 euros.

Now the quality of coffee beans has improved, the cost and price of coffee beans has risen, and the soaring operating costs of various stores have eventually led to a rise in the price of a cup of coffee drink.

Perhaps because of the local culture, espresso in some places will be fined for more than 2 euros. Or perhaps because of the environment, service and packaging of the store, the price of an espresso can be as high as 50 pounds and is acceptable.

More than 400 yuan may be OK as an extra entrance ticket for a special exhibition hall, but it is more or less unacceptable if it is only the price of a cup of coffee and there is no extra service. After all, at this price, you can get a good cup of Panamanian Rosa coffee.

If it is you, more than 400 yuan, is it better to see the top sports car, or Rosa coffee is more delicious?

Photo Source: Internet

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