There are nearly a thousand new cafes a year! Why does coffee grow crazily in Shanghai?

"Coffee culture is to Shanghai what animation is to Tokyo and design is to London." As a drink that has been popular all over the world for hundreds of years, coffee is becoming one of the brightest cultural symbols in Shanghai. According to Meituan's "Coffee consumption Insight in China 2022" released at the end of July this year, by June 30, 2022, the number of cafes in Shanghai had reached 7857.

Although Shanghai has been affected by the epidemic, the number of cafes in Shanghai has increased rather than declined. the number of cafes in this metropolis is not only the first in China, but also far more than New York, London and Tokyo, and has the largest number of cafes in the world. The report also points out that Huangpu District has 38.5 cafes per square kilometer and Jing'an District has 20.1 cafes per square kilometer, and the number is still on the rise.

Cafes have opened faster in Shanghai than many people expected, with 6913 in January 2021, 7780 in December 2021 and 7857 in June 2022, according to the report. In the first half of 2022, the opening rate of cafes slowed significantly due to the impact of the epidemic. However, in 2021 alone, there were 867 new ones.

With the arrival of the second half of 2022, the epidemic in Shanghai has been alleviated, and the development of the coffee industry in Shanghai has returned to the fast track. On June 21, 2022, Nova Coffee official Xuanbai opened; in the first quarter of 2022, Manner Coffee opened 200 new stores; on May 30th, M Stand announced the opening of 25 new stores in 10 cities; on August 9th, the number of Seesaw Coffee Officer Xuanmen stores reached 100.

The above coffee brands, without exception, are positioned as boutique coffee, rooted in Shanghai and radiating the whole country. Shanghai, a "coffee city", has not only given birth to many familiar coffee brands, but also attracted foreign enterprises'"online celebrity" brands.

In April 2020, the first overseas cafe of Italian century-old coffee brand Lavazza opened in Shanghai.

In March 2021, Blue bottle Coffee, known as the "apple of the coffee industry", recruited staff in the Shanghai area. As soon as the news came out, it attracted warm attention from the industry. In November of that year, news came about the renovation of the first store in the mainland. It was not until the end of February 2022 that the first store officially opened to the public. On the opening day, some consumers would rather queue for seven hours for a cup of coffee.

In such a competitive market of nearly 8000 cafes, there are not only well-capitalized chain brands, but also small shops with extraordinary capabilities. the competition is very fierce. none of these can be used as an excuse to stop nearly 1,000 new cafes in Shanghai every year.

Statistics show that Chinese people consume 4 to 5 cups of coffee per year, while Shanghai consumes more than 20 cups. Shanghai is far ahead of other domestic cities in terms of coffee consumption and consumption.

A person related to the coffee industry said in an interview with the International Finance News that the cost of opening a cafe is actually not high, and the store does not need to be too big. Equipment, equipment, raw materials, etc., add up to about 200000 yuan to open a shop.

One of the important reasons for the strong growth of the number of coffee shops in Shanghai against the trend is that the cost of admission is relatively low.

Although the number of cafes in Shanghai has increased by nearly 1,000 in the past year and a half, the number of cafes that have exited is also large, and the data show an increase, but it is true that many shops have not withstood the impact of the epidemic. Silent cafe LiLi Time Cafe sent a letter of help in mid-June to "come back to life", but how many lucky ones can there be?

A cafe operator said in an interview that we may see an increase of 1,000, but there may actually be 2,000 new stores, but many closed stores have not been recorded.

The media also reported in mid-July that the loneliness of the Shanghai catering industry has brought alternative busyness to the waste recycling industry. in only half a year, the warehouse is full of all kinds of second-hand catering equipment.

It is easier to start a business than to keep a business, and the threshold for opening a coffee shop is low, but long-term operation is full of challenges.

Photo Source: Internet

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