Luckin Coffee rushed out of the country and appeared on the streets of Thailand?! Lucky official clarification: Thai leave!
Luckin Coffee, who has successfully made a comeback, has become a national coffee brand since he was labeled as a disgrace to Chinese stocks at that time. As a wanderer, in a foreign land, if you see the brand of your hometown, you will certainly feel proud and even moved. Recently, a picture of Luckin Coffee in Thailand has been circulated on the Internet. Luckin Coffee official solemnly declared: Thai leave!
Luckin Coffee's financial results in the new quarter are eye-catching, with a net increase of 615 stores in a quarter, with a total number of 7195. This speed of opening stores has also attracted the attention of the market. Everyone hopes that the little blue cup of "who doesn't love this cup" can go to Thailand. Unfortunately, the Little Blue Cup has not gone abroad yet.
On the Little Red Book platform, some netizens shared its interesting experience. I ran into Luckin Coffee in Thailand. The owner of this store is Chinese. According to the post, the Thai Luckin Coffee should open on December 20, 2020.
Through Google search, we can see that this Luckin Coffee is still in business.
The emergence of a copycat Luckin Coffee in Thailand, where coffee culture is also booming, may show that Luckin Coffee is also well-known there. Luckin Coffee discovered the fake Luckin Coffee store in Thailand as early as January and later released a video clarifying that Luckin Coffee has not yet opened a store in Thailand.
It was not until August 9 that it was declared that the store of Ruixing in Thailand was counterfeit, and the relevant departments of Ruixing have taken legal measures to protect their rights. This also shows the difficulty of safeguarding the rights of the brand.
For Luckin Coffee's appearance to fight counterfeiting, netizens' comments were quite happy, saying that "Thailand has gone too far", "Thailand is abominable", and "Thailand is outrageous".
At the same time, some netizens also participated in Luckin Coffee's work, posting "Ruixin Coffee", "Ruixin Coffee" and other brands that copied Luckin Coffee.
The reason why this Thai Luckin Coffee can make many netizens mistakenly think that it is associated with the domestic Luckin Coffee brand is because this Thai fake Luckin Coffee store, no matter the decoration such as the front door or bar, or the disposable cups, bags, and other materials produced, all use LOGO, English names and colors very similar to Luckin Coffee in China.
The difference is that the fawn in the Thai fake Luckin Coffee LOGO looks to the left and adds a line of Thai under the word "luckin coffee". These details are so small that many netizens believe that fake lucky stores are true.
Luckin Coffee's store has not been opened all the way to Thailand, some netizens in Thailand expressed sadness. A suspected Luckin Coffee employee revealed that Lucky has plans to expand overseas markets, but there are no overseas stores at present.
Photo Source: little Red Book, Weibo, Internet
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Luckin Coffee's financial results for the new quarter are eye-catching, and his income is close to that of Starbucks!
For a long time, people's impression of Luckin Coffee is "China's Starbucks". Since Luckin Coffee turned a profit for the first time in the first quarter of this year, the number of stores has surpassed that of Starbucks in China, and Luckin Coffee has become the largest coffee chain in China. A quarter has passed, and Luckin Coffee's performance is still dazzling.
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