Starbucks launches Padan milk latte! What is almond milk? is it good to make coffee?

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Yesterday, Starbucks Chinese officials announced that from now on, customers will be provided with a new choice of plant milk-Padan Mu Ren plant milk.

In fact, Starbucks already launched products made from Padan milk in 2018. But at that time, most Chinese consumers did not have a deep concept of vegetable milk and did not pay much attention to it, so the products made by Padan milk never appeared again after they were put on the shelves for a period of time.

What is Badan Mu Milk? Like oatmeal milk, Padan wood milk contains no animal milk and is a plant drink with 0 lactose and 0 milk fat and high protein. Because the taste is full, the color is milky white, and a lot of publicity says that these plant drinks are substitutes for milk, so these products are simply called "plant milk".

Perhaps people are unfamiliar with the name Badanmu, which we usually call almond kernel, and it is also one of the substitute snacks that many people who keep fit will choose.

The highest fat content of all nuts was Hawaiian fruit (76%), the lowest were peanuts and pistachios (44%), while the fat content of Padan was at the middle level (52%), and was dominated by oleic acid (unsaturated fatty acid). After eating, people can supplement high-quality oleic acid, reduce other fat intake, can also bring a significant sense of satiety and bring a variety of vitamins and minerals.

Among plant milk, Padan milk is as popular as oat milk. Before oat milk became popular, Padan milk was far more popular than soy milk in Europe and the United States. Later, when the rookie oat milk became popular, although the demand for Padan wood milk was not as high as oat milk, the market share of Badan wood milk was second only to oat milk. Oatmeal milk can surpass Padanmu milk because it has a lower overall fat content than Padan milk and has reaped a large wave of consumers who are allergic to nuts.

But in terms of taste, the richness of Padan wood milk and its own taste can better match with the taste of coffee, not only without the feeling of disobedience, but also enhance the overall richness of coffee. Therefore, although oatmeal milk can cover more consumer groups, it does not affect the demand for Padan wood milk much. In recent years, in China, there are many cafes popular to use Padan wood milk. In fact, since 21 years, many independent cafes have begun to provide customers with the choice of Padan wood milk. The managers of various cafes dare to make such a minority decision. I believe everyone is aware of the current love of nut snacks among young consumers.

According to the 2021 Tmall Nuts consumption trend report, Badanmu is very popular among post-90s and post-1995 generations, which coincides with the mainstream consumer groups in the beverage industry. In 2022 Nuts Industry Trends Insight, mixed nuts become the main force of the market, and mixed nuts are cheaper and can eat more varieties than buying a single nut.

While the nut consumer group is mainly female, the young consumer group shows stronger purchasing power. Consumers' demand for food is mainly to supplement nutrition, trace elements and maintain dietary balance.

The consumer groups of innovative products and plant milk products in coffee shops are also dominated by women. When a kind of plant milk has not been able to bring fresh taste to everyone, it is necessary to update the product with new taste iteratively. As a product made of popular nuts, Padan wood milk has also been paid more and more attention by cafes.

The latest trend of new coffee products, nut products stand in the C position.

Compared with plant milk, the cost of Padan milk will be higher, so not all coffee shops will choose Padan milk products. But we can notice that a brown product is popular in coffee shops these days-pistachio latte / Dirty.

The cost of pistachio jam + milk will be cheaper than using Padan wood milk directly. At the same time, pistachios have a little obsession in the hearts of many friends. Because eating too many pistachios in childhood will be stopped by adults (because it is expensive), so that people always have an unspeakable love for pistachios.

Badan wooden milk, is there any potential of popular style?

In the past, due to problems such as cost and technology, Badan wood milk has not been widely used as a base. But with consumers paying more attention to healthy eating and increasing demand for nut snacks, Padan wood milk may be a new trend.

Before Starbucks China teamed up with Oalty to launch a series of oatmeal milk coffee products in 2020, many coffee shops had already offered oatmeal milk options.

The promotion of Starbucks has further aroused consumers' attention to plant milk and made more people realize that oatmeal milk has also stimulated the entire coffee industry and even the beverage industry to provide oatmeal milk choices.

The health trend is irreversible and the plant-based boom will continue. The launch of Starbucks is also accelerating consumer awareness of Padan wood milk, so the popularity will increase with it.

Photo Source: Internet