Kudi marched into Japan and was called "the king of performance-to-price ratio" by netizens.
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Coody Coffee announced its global development strategy in August, intending to enter overseas markets, including South Korea, Indonesia, Canada and Japan. From the end of August to now, we have opened two stores near Tokyo University and Nishi-Ikebukuro.
According to the store menu, it is currently in the opening discount, drinks between 100-300 yen, converted back to RMB is about 5-15 yuan, in Japan can be said to be very cheap, but after the opening discount price will change back to the original price of about 500-650. The original price can be compared with other well-known brands, such as Starbucks in Japan at around 390 yen-700 yuan, Japanese local brand DOUTOR at around 270-520 yen, and some niche cafes at an average price of around 700-1300.
The current price of Kudi Coffee can be said to be quite internal in the Japanese coffee industry, many students and working netizens in Japan have gone to Kudi Coffee to punch cards and share them on social media, and on September 25, Kudi Second Store officially opened in Nishiikebukuro, Japan, causing many people to queue up on the opening day.
In Japan, the demand for coffee is huge. There are about 70,000 coffee shops in Japan, and two out of every three Japanese drink coffee. Therefore, the competition in Japan's coffee circle is also very fierce. On the other hand, overseas markets still need a certain cognitive process for Chinese coffee categories, while Kudi Coffee has only been established for one year. The coffee culture in South Korea, Japan and other countries is relatively mature. What is the reason for opening stores in countries where coffee competition is so fierce?
Earlier, Coody Coffee announced the launch of its internationalization strategy, and its first overseas store opened in Gangnam, Seoul on August 8. It is reported that Kudi Coffee will adopt the mode of direct sales, joint ventures and regional partners overseas. Kudi Coffee wants to bring small and medium-sized entrepreneurs from all over the world to realize their coffee dreams. In the company profile, Kudi Chairman and CEO Qian Zhiya claims to be a "coffee dreamer" and launched the "Coffee Dreamer Program" to help coffee lovers and entrepreneurs realize their coffee dreams and make the world a coffee shop that is difficult to open. Kudi Coffee has exceeded 5000 stores in only one year since its establishment in China, which can attract more overseas investors through its achievements in China. The coffee brand now seems to want entrepreneurs to know that cuddy has the ability to help set up shop more than it promotes the product.
Kudi's overseas regions include Southeast Asia, East Asia, North America, Europe and the Middle East, each covering multiple countries. The cooperation mode of each market is different, and some markets are also actively recruiting, focusing on regional partners in order to rapidly expand the number of stores. Let's wait and see how Cuddy will develop in overseas markets.
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