KFC Original Chicken "Transferred" to Make Coffee?! Netizen: I can't understand it!

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Today, many users posted pictures on social media saying that "Ken II" Ken Hyatt Coffee will launch a new drink, "finger-sucking chicken-flavored latte". According to the information revealed on the official poster, the new product will be sold in a limited edition from the 15th to 17th, with a selling price of 6.6 yuan per second. Some netizens speculated that there may be a threshold for buying the new product, such as regional restrictions, but there is no definite news yet.

Seeing this latest poster, the vast number of KFC fans have called it incredible. In their view, a salty fried chicken collides with a latte. the taste impact on diners is almost unimaginable. "I read it carefully several times, but I don't understand it", "I can't accept this", "I suddenly can't read Chinese", "the road I never imagined", "original chicken and coffee". Who did you offend?

In addition to the shock, some people lamented that the R & D staff of KFC could think of such a curious match, "it is still the brainpower of KFC in China, and the menu of KFC in the United States remains unchanged for a century." and "is the state of mind of KFC research and development all right?"

It is understood that KFC's signature product, finger-sucking chicken, is an exclusive fried chicken invented by brand founder Colonel Colonel Harland Sanders Sanders after many cooking experiments. Its history can be traced back to 1940 and has been widely loved by KFC fans around the world since its inception.

But at home, the signature product, which has been precipitated for 80 years, is at risk of being removed from the shelves from time to time, and the brand has intended to launch a new fried chicken product to replace the resident player on the menu.

In this regard, there has also been a lot of discussion on the Internet about whether the original finger-sucking chicken should be removed from the shelves, including supporters of the product saying bluntly that although the product is classic, its taste may no longer meet the needs of today's young consumers. Staff also said that sales of finger-sucking chicken in stores in some areas are much lower than before.

Therefore, in order to drive sales, this classic product not only often appears in the product list of various promotional activities in stores, but also makes a variety of unexpected innovations by brands, such as soup curry chicken, original chicken hamburger and other products launched this year, in the hope that more consumers will like KFC's classic fried chicken again.

(the picture on the left shows the original chicken curry, and the picture on the right shows the original chicken hamburger)

From this point of view, in the view of some people, the strange "fried chicken latte" may be that the brand wants to once again win more attention for the classic product in an unexpected way. It can also allow curious young consumers to take the initiative to try this coffee drink that conforms to the tone of the brand, bringing heat and flow to the "Ken II".

However, although this unique latte has aroused public discussion and attracted users' attention to the original chicken before it was officially released, fans are worried that a drink that is too curious may also be counterproductive and offensive to the product and brand.

Picture from: Xiao Hong Shu

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