It's too hard! Fans Night Row Starbucks May Day Joint Perimeter!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Starbucks has been in the limelight these two days. With its joint name with the fashion brand Stayreal, founded by the lead singer of pop band Mayday and well-known Taiwanese artist Fu Erliang, it has attracted the attention and heated discussion of a large number of band fans and netizens.

Yesterday morning, Starbucks had just opened a limited online distribution channel for themed cups, which caused tens of thousands of people to rush for it. Official apps and Mini programs were temporarily stuck due to the surge in traffic. Some users failed to load their payment pages, which in turn led to missing a limited number of peripheral cups, causing dissatisfaction from a large number of fans.

However, many people have been persuaded to quit by this crazy wave of buying, giving up on purchasing peripheral cups that have been sold to thousands of yuan on second-hand platforms, and instead turning their attention to the limited-star gift packages that are only sold in offline stores.

It is understood that consumers who purchase the limited star gift package co-branded with Stayreal will not only get a membership card, but also get luggage tags and card bags with limited themes. When purchasing designated drinks, they can get a limited number of limited pass cards.

Compared with the exquisitely crafted peripheral cups, luggage tags, card bags, and card cards are practical, but in the eyes of most fans, these offline supplies have a lower threshold for obtaining peripheral cups. They said that according to official rules, customers do not need to achieve a certain level of membership through continuous consumption, nor do they need to compete with tens of thousands of people on the Internet. They only need to be the first person to place an order when the store opens for business. You can take the surrounding area into your pocket.

As a result, in the early morning of this morning, a group of night people carrying small benches and waiting silently appeared in front of many Starbucks stores across the country that were not yet open for business. They sat in the dim daylight, enjoying the sunrise against the cold wind, waiting for the closed glass door in front of them to open. A team of more than a dozen people appeared in some stores even at dawn.

The rare image of customers lining up late at night with their doors has really touched many Starbucks morning staff, saying that they had never expected to see customers waiting for them at the door of the store one day.

Fans who rushed to the scene early and lined up also posted on social platforms to commemorate this unique experience,"I saw Starbucks at 5:30","mosquitoes called me to buy Starbucks at 4:30 and gave me European-style double eyelids","I couldn't sleep so I just took a taxi here, and the Starbucks at 4:50","Starting at more than 5:00, but arriving before 6:00, I only ranked third","Have you ever passed the Star Ice Falling at 6:30 in the morning? "," The first one to come at the top of the door, not even the shop assistant yet."

Fortunately, most of the fans who rushed to Starbucks to queue up before sunrise got their wish. They said that some stores will post notices on the glass doors in advance about the amount of inventory in the surrounding area, so that fans can understand the situation and choose whether to continue waiting in line or move to other nearby stores.

However, some consumers also revealed that some shop assistants opened the glass door in advance when they saw that there were many guests waiting for dinner, so that fans who arrived later missed the limited edition. They believe that employees did not receive queuing customers according to the store's announced business hours, which was unfair to other participants.

Picture from: Xiaohongshu

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