Guming workers win! I ordered milk tea and was trampled by innocent people!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, a store in Lele Tea posted an apology on social platforms, attracting many netizens to watch and discuss.

It is understood that a few days ago, when a customer asked the shop assistant on a third-party platform whether the drink contained vegetable fat powder, he received a reply from the store employee saying,"If you want to bring vegetable fat powder, you can go and drink ancient tea." In this consumer's opinion, he only asked politely because he didn't understand the ingredients of the product. Unexpectedly, he received a sarcastic expression from the clerk, who angrily said,"Lele tea will be dark forever in the future. Drinking milk tea will make me angry."

Shortly after the complaint post was posted, the official account of Lele Tea that was noticed apologized in the comment area and offered to give customers the right to free Lele Tea drinks throughout the year. At the same time, the official account also issued an apology for the matter, outlining the details for handling the customer complaint dispute, saying that the employee involved had been transferred from his post.

Interestingly, since Gu Ming was mentioned in the conversation between the clerk and the customer, and the words meant to be trampling and walking everywhere, the store also proposed a handling plan that surprised the onlookers,"For Gu Ming children, with their Gu Ming employee ID, they can enjoy 50% off on drinks in Lele Tea House."

This sincere and generous apology statement immediately won the favor of many netizens. Many milk tea lovers "looked for abuse" in the comment area-hoping that employees of other chain brands could also scold themselves, and then the brand side would compensate you for a year's free drinks.

Some people also pointed out that in this customer complaint incident, Gu Ming only appeared in the dialogue between the two parties and did not actually participate in the dispute. However, in the end, Gu Ming employees received a 50% discount on Lele Tea, teasing the innocent Gu Ming employees who were implicated in customer complaints became the biggest beneficiaries of the audience,"directly winning."

While joking, more netizens noticed that when consumers posted complaints on social media, Lele Tea responded quickly before public opinion received much attention, proactively contacting consumers to admit their mistakes, apologize and offer substantial compensation., in order to gain customer understanding.

Later, after negotiation between the two parties, the store did not actually compensate 365 cups of drinks, but exchanged them for three opportunities to "6 cups of takeout free of charge in Mini programs" at customer requirements, regaining consumer support for the brand.

As for the peers involved in the communication and dialogue, Lele Tea did not directly ignore it. Instead, it admitted its mistakes and stated that it was "strictly prohibited to pull, step, and belittle" attitude, and took practical actions to bear for the employees 'verbal mistakes, which surprised the onlookers."This public relations is enough for other brands to learn for a hundred years."

Users who were concerned about this matter bluntly said that Lele Tea's response and handling of this customer complaint had calmed the anger of the poster being sarcastic by the employees, and also avoided conflicts with friends and merchants. It had also benefited from it. It saved the brand image. People couldn't help but sigh,"What a powerful public relations" and joked that Lele Tea had "no choice but to go to the entertainment industry to work as public relations."

Picture from: Xiaohongshu

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