Magic drink: espresso

About 700 years ago, coffee, known as a magic drink, was brought to other countries in Europe and the United States with Italy's long water city culture: Canada, Switzerland, France, the United States and so on. To this day, it is popular all over the world. Italy is a beautiful country. When people visit Italy, they leave the deepest impression on two things: one is a man, and the other is coffee. In Italy, there is a famous saying: men should be like good coffee, strong and enthusiastic! And espresso is the man in coffee!

Ancient Italy, beautiful and charming Venice water city flows quietly, she witnessed every moment of espresso floating in Europe; in the mid-19th century, Harvey, an important figure in the history of espresso growth. Mr. Coase refined the coffee roasting, blending, quality evaluation, management and operation of the famous espresso in Italy at that time, and surpassed the original royal coffee culture; made the brand and service system more perfect; Harvey. Mr. Coase's two-year series of major initiatives on espresso have further established Italy's unshakable royal status. At that time, there was a popular saying: European coffee culture originated from Italy, Italian coffee culture originated from espresso, espresso can be said to be the leader of Venice cafes. At that time, some guests were often seen in front of the Italian espresso shop in Venice, waiting in a long line.

Italian espresso has been a great success in Europe for half a century. Italian espresso international management group takes carrying forward the original coffee culture as its important task, taking professionalism, concentration, experts and business philosophy as its business philosophy, adhering to the spirit of honesty and realism, and insisting on customer-oriented. attach importance to franchisees and cherish the cooperation opportunities between every franchisee and our Italian espresso. Common development, welcome the journey of coffee new wealth. Create the spirit of new coffee culture, royal quality, Phoenix ideal, according to the needs of each customer to develop a personalized service program. The biggest advantage of espresso is the concept of local marketing, and its core is that all business activities of enterprises take espresso to join chain stores as the core, rather than based on personal preferences and habits. Enterprise norms must change with the changes of customers caused by regional changes. The tendency to localization is not complete localization in the sense of localization. The tendency to localization refers to the proper treatment of the franchise management form on the premise of maintaining and consolidating the Italian Italian brand and the connotation of the basic characteristics of service, so as to create a business atmosphere similar to the natural and cultural environment of the country.

China Coffee Trading Network: www.gafei.com