The way and etiquette of drinking coffee varies from country to country.

Middle East

Obsessed with basic drinking, coffee beans are deeply roasted to near Dark Roast, usually ground to a very fine powder, boiled several times and added with sugar to make a small cup of very strong, bitter, sweet, precipitated coffee. People sip this small cup of coffee in an elegant and polite manner.

Southern Europeans and Latin Americans

People in urban areas are used to drinking a cup of coffee in the morning and afternoon or evening. They prefer coffee that is deeply roasted, half-bitter, half-sweet and has a burnt taste. Preferably brewed on an Espresso machine, a small cup dark, rich, with an oily top and a little sediment at the bottom. In the morning a small cup of this coffee is mixed with hot milk in a bowl or mug, and coffee drinkers hold the bowl or cup in their hands, warm their palms or smell the coffee in their nostrils with the heat of the coffee, and even hope to jump into the bowl or cup for a bath if possible. In the afternoon or evening, southern Europeans prefer black, strong, bitter, sweet coffee in small cups (about a quarter of the bowl used in the morning), similar to those used in the Middle East.

Northern Europe and Continental Europe

For people in Northern Europe and continental Europe, the perfect cup of coffee is very different from the preferences of people in the Middle East. First, the brewed coffee is free of sediment; it is light and round; the beans are roasted brown rather than black. The brewing method does not drop (Drip Coffee) or machine (Espresso Italian coffee or Espresso variant of various fancy coffees-cappuccino, Viennese coffee, French milk coffee, etc.).

English-speaking countries

In English-speaking countries, people are used to adding milk and sugar to coffee, but because they drink coffee that is lighter, the added milk and sugar often affect and drown the strength and flavor of coffee. The habit of drinking coffee began to be popular in North America during World War II. In order to reduce the cost of drinking coffee and meet the demand at any time, American coffee is usually brewed in a pot and placed on a hot plate to keep warm at any time, and the brewed coffee is very weak. The typical North American coffee drinker treats coffee as a daily beverage, drinking coffee from the coffee pot in the office all day, or holding coffee while doing housework. They drink coffee not only after meals, but at the beginning of the day and during breaks.